RAM unveils new uniforms and services

New wardrobe, transit areas, press kit, IFE offer, travel assistance e-services. This was announced today by the national airline. “A breath of fresh air and optimism” according to the CEO of Royal Air Maroc, Hamid Addou.

Royal Air Maroc has just unveiled a range of innovations that concern both its teams and its customers. These include the design of the new uniforms which will be worn from this month of September by its flight and ground personnel, as well as numerous services and products aimed at conferring the reputation of the brand and reinforcing the preference of its clients.

The company’s CEO, Hamid Addou, described these new products as “a real breath of fresh air and optimism” inspired by our Moroccan and African culture. Indeed, “the launch of new outfits is always a major event for a company which constitutes a strong sign of renewal and an important marker of its image and its values”, underlines the manager. “Beyond the new uniforms, the many innovations that we are also bringing in terms of service will allow us to embark our customers on a completely redesigned experience for more quality, comfort and proximity. We can truly say that Royal Air Maroc is reinventing itself and is doing so by aiming for the highest standards in the sector, as demonstrated by our membership in this club of excellence that is the oneworld alliance”, underlines Mr. Addou.

Royal Air Maroc’s 2022 uniforms mark a positive break for the company, reflecting its brand values. They have been specially designed for Royal Air Maroc. Combining authenticity and modernity, using creative elements from Moroccan and African heritage, they include the decorative mosaic patterns and distinctive cuts of the regional cultural and artisanal heritage, as well as the bright and warm colors also inspired by the environment such as the color “amethyst”, the brand’s new visual signature. Variants of the style make it possible to identify the trades: commercial flight crew (PNC, hostesses and stewards), technical flight crew (FCM, pilots), ground staff (PS). A complete wardrobe is thus made available to them, meeting the challenges of representation but also their requirements of comfort and practicality.

Royal Air Maroc has also overhauled its catering offer (cabin catering and services), with the aim of personalizing and promoting the product and Moroccan hospitality, in collaboration with top chefs.

In-depth transformations have also been carried out across the entire customer journey. A new cabin atmosphere, brighter and more harmonious, and completely renovated transit areas to guarantee passengers a more qualitative experience, supplemented by services such as the traditional Children’s Kit and Comfort Kits. Similarly, the IFE (In-Flight Entertainment) offer was selected in terms of streaming and the content of the SKY RAM and SKY PRESS platforms was enriched. This offer is reinforced by value-added online services such as RAM Assistant, E-Skyshop, E-Upgrade, Cash&Miles and Pack Family.




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