Years ago, a PC builder pal of mine swore by Crucial Ballistix memory. I’m pretty sure I bought Corsair Dominator instead. Do people like me explain why Micron just decided to permanently retire the Ballistix brand? Your guess is as good as mine because Crucial isn’t talking, but it’s definitely something that just happened. Crucial Ballistix is officially end of life, Chelsea rep Garecht confirms The edgeand the company will instead focus on Micron DDR5 memory and Crucial-branded memory and SSDs.
It makes me nostalgic for the days when RAM brands seemed important.
There was a time when you could theoretically buy worse RAM, or at least RAM from a significantly less reputable manufacturer, for your desktop or laptop computer. I remember stories of faulty batches of RAM and times when gamers looked at upstarts like OCZ and G.Skill with serious skepticism. I’ve had a few bad mods myself.
But consumer DRAM memory modules have been pretty reliable for many years now, and it’s only with the latest generations of CPUs that RAM speed starts to matter again (and even then, not so much than that in games). For a while you have been able to buy the cheapest RAM that will fit your motherboard in the capacity you need and you know it will have quality chips from one of the few big DRAM manufacturers and very little performance loss (like as long as your motherboard is configured correctly), although I admittedly bought the “right” 3200 MHz memory for my own AMD Zen 3 chip.
Incidentally, Crucial comes from one of those big three DRAM manufacturers: Samsung, SK Hynix, and Micron make up about 94% of that industry, and the Corsair modules I’m currently using contain Micron chips. Micron created the Crucial brand in 1996.
For Micron, killing Ballistix is apparently such a small and intangible matter that the company hasn’t even bothered to post the news on its investor relations website – or anywhere else. So here’s everything Micron has to say about the end of that era:
From Micron to End of Life (EOL) Crucial® Ballistix® Production lines
BOISE, Idaho; February 16, 2022 – Micron has released the following information on a change in its business strategy for Crucial® Memory.
The company will end-of-life (EOL) its Crucial Ballistix, Crucial Ballistix MAX, and Crucial Ballistix MAX RGB product lines.
The company will intensify its efforts on the development of Micron’s DDR5 client and server product roadmap, as well as the expansion of Crucial’s memory and storage product portfolio.
The company will continue to support the performance computing and gaming communities with its award-winning SSD products, such as the Crucial P5 Plus Gen4 PCIe NVMe SSD, Crucial P2 Gen 3 NVMe SSD, and popular Crucial X6 and Crucial X8 portable SSDs.
Teresa Kelley, Vice President and General Manager, Micron Commercial Products Group: “We remain focused on growing our portable NVMe and SSD product categories, both of which offer storage solutions for PC and console gamers. Additionally, Crucial JEDEC standard DDR5 memory provides mainstream gamers with DDR5-enabled PCs greater performance, data transfer, and bandwidth than previously available with Crucial Ballistix memory.
I have to admit that “Ballistix” definitely sounds like an outdated “gamers love guns” name for a product, but I also feel that rival brands like “Ripjaws”, “Vengeance”, “Blade” and “Trident” isn’t going away any time soon.