Polestar fires shots at Tesla and Volkswagen, promises ‘no compromise’ in Super Bowl ad


Polestar made its Super Bowl debut with a Polestar 2 ad that aimed to differentiate the electric car newcomer from traditional automakers by tackling the whole concept of flashy car ads — and Tesla and Volkswagen, specifically.

The 30-second ad, titled ‘No Compromises’ makes a litany of claims for Polestar, promising ‘No epic voiceovers’, ‘No empty promises’ and ‘No hidden agendas’. Sharper claims saw Polestar take a swipe at Tesla CEO Elon Musk (“No conquering Mars”) and Volkswagen (“No dieselgate”) over booming photos of the Polestar 2 electric sedan of the company.

Polestar is a relatively new player in electric cars, with close ties to Volvo and (notably) offering the first car powered entirely by Google’s Android Automotive operating system. But even with Volvo’s backing, Polestar is still relatively small compared to the companies it shoots in its Super Bowl ad – though it presumably hopes the ad’s publicity will help change that in the future.

Correction: The Polestar 2 is a sedan, not an SUV. We regret the error.


Entertainment

Not all news on the site expresses the point of view of the site, but we transmit this news automatically and translate it through programmatic technology on the site and not from a human editor.
Back to top button