‘Playbill’ Broadway Quits Twitter, Says Site ‘Expanded Tolerance for Hate’


NEW YORK — Broadway’s Playbill says it’s leaving Twitter indefinitely.

Playbill, a media outlet and guide for the theater community and Broadway audiences, said Friday it quit Twitter after Elon Musk took over the platform.

In a statement, Playbill said the social media platform had “significantly expanded its tolerance for hate, negativity and misinformation.” The account, which has more than 400,000 followers, was not active on Twitter on Friday.

The company that owns Playbill was established in 1885. It is a family business.

“We believe we can no longer continue to use a platform where the line between real news and insidious rhetoric has become blurred beyond recognition,” Playbill said in a statement.

Hours after Twitter launched its short-lived paid verification system on Wednesday, the site faced a barrage of celebrities and corporate impersonators. The platform suspended numerous fake accounts that had “verified” checkmarks for brands ranging from Nintendo of America to software company Valve.

Some of the fake corporate accounts on Twitter included inappropriate logos or images – the Nintendo Account impostor, for example, tweeted an image of Mario giving the middle finger.

The following Playbill Twitter accounts are no longer active: @Playbill, @PlaybillTravel, @PLAYBILLder, @PlaybillArts, @PlaybillStore.

However, Playbill urges viewers to continue following them on Instagram, Facebook and TikTok.

The company added that any tweet from a Twitter account containing the Playbill name is fake.

On Thursday, Elon Musk told Twitter staff he must return to the office full-time, or “resignation accepted,” he can be heard saying in audio obtained exclusively by ABC News.

“Let me be perfectly clear, if people don’t go back to the office when they can go back to the office – they can’t stay with the company,” Musk is heard in the audio saying to an employee who has asked about his new plans for a 40-hour workweek at the company at a general company meeting. “End of the story.”

Audio clips of the meeting were first obtained by ABC News via an attorney representing former Twitter employees in a lawsuit against the company. ABC News has verified the authenticity of the audio.

“Even if people go back to the office,” a Twitter employee can be heard responding to Musk, “offices are separate offices – we won’t be in person anyway.”

CNNW contributed to this post.

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