PETA attacks actor Zac Efron for appearing in Captive Bear ad

Actor Zac Efron is being attacked by People for the Ethical Treatment of Animals (PETA) after appearing in a commercial with a bear that has spent its entire life in captivity.

PETA Foundation for the Welfare of Captive Animals Director Debbie Metzler implores Efron to ‘come down to Earth’ and acknowledge bears belong to their families, not the TV screen, report says from TMZ.

In the ad, Efron, who has been named chief brand officer for Kodiak Cakes, is seen in an advertisement for the company sitting on a bench in a park, talking to a bear who appears to be reacting to what he says.

Watch below:

The 27-year-old bear named Tank is believed to have been born in captivity and taken from a breeder at just six weeks old. The bear was also featured on the Discovery+ Show Man vs. Bear.

Metzler thinks that during the commercial, Efron forgot to ask the bear, “Is it wrong to use a bear in captivity to promote ‘keep bears wild’?” — referring to the limited-time collaboration Kodiak Cakes has with the actor.

The collaboration promises that dollar-for-dollar consideration of their “Keep It Wild” product will go directly to the Vital Ground Foundation, a non-profit organization that supports the preservation of wild grizzly bear habitats.

PETA, however, is not happy with the announcement, saying, “It’s hypocritical to exploit one animal to potentially help another. No real conservation group would ever force captive animals to perform tricks for the camera to raise awareness of their wild counterparts.

The organization urges that the promotional advertisements be removed or replaced with one that instead uses a computer-generated bear, adding that Efron should be able to influence the company to make that decision.

Efron isn’t the only individual PETA has a problem with.

Recently, the organization hailed the recent announcement of Dr. Anthony Fauci’s retirement, as PETA accused the doctor of “harming millions of animals”, while calling on him to “go now” and make room for a “vanguard leader” in his place.

You can follow Alana Mastrangelo on Facebook and Twitter at @ARmastrangeloand on Instagram.


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