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Madrid, July 27, 2021 – Seedtag, the leader in contextual advertising in EMEA and LATAM, announced today that it has teamed up with former British long-distance runner and three-time London Marathon winner Paula Radcliffe to be the face of the ‘World Summer Sports Organization’ campaign.
After 18 difficult months – during which the COVID-19 pandemic put an end to many sporting events – the summer of 2021 has made up for lost time. With live crowds returning, the UK eagerly watched Gareth Southgate and his England side make their way to the Euro 2020 final and Novak Djokovic won his sixth Wimbledon trophy. Attention has now turned to Tokyo, where the Olympic Games are in full swing.
Full image of Paula Radcliffe
Seedtag has partnered with Paula Radcliffe to help brands understand how their contextual AI can leverage increased interest in sporting events to maximize results from their advertising campaigns, without using cookies or collecting information personally. identifiable (PII). Seedtag can deliver highly visible advertising campaigns to over 500 million users who view images and content on over 3,000 premium publishers.
During the Olympic Games, Seedtag will publish videos on the 6 most important values in sport. Appearing in each video, Radcliffe discusses the core values that athletes rely on to be successful, and how she has embraced each value throughout her professional and personal life.
The 6 specific values - taken from all sports content published over the past few months by Seedtag’s contextual AI technology – are: adapting and overcoming adversity, dedication and passion, teamwork, persistence, integrity and goal setting. Radcliffe will discuss each value, explaining what each means to her and the world of sport at large.
Highlights from the video campaign include: Radcliffe discussing his dream guests, his predictions for the Olympics, as well as his all-time dream Olympic team. She also took part in two fun challenges: sliding an Oreo cookie from her forehead into her mouth and putting as much M&MS as possible in her mouth.
Recognized as one of the best athletes of the modern era, Radcliffe has established herself as the mistress of the ultimate distance race, the marathon. Previously the fastest marathoner of all time, Radcliffe won the London Marathon in 2002, 2003 and 2005.
In November 2004 she won the New York Marathon and in 2005 she won the gold medal at the World Championships in Helsinki for the same distance. She received an MBE in June 2002 and later that year was voted BBC Sports Personality of the Year.
Seedtag offers Full Stack contextual technology: human understanding of content, high impact solutions and real-time placement optimization (DPO, Dynamic Placement Optimization) to ensure that all brand messages are seamlessly integrated into the optimal content. This proprietary technology, based on the industry’s first artificial intelligence, analyzes online articles to optimize ad targeting. It is the only full-stack advertising suite on the market, allowing brands to build their advertising strategy around trusted data and display ads in the content locations that best capture users’ attention. Thanks to exclusive partnerships with publishers, Seedtag allows brands to extend their sponsorship to the digital environment.
Nicol Flores, Global Events and Activations Manager at Seedtag, said: “Paula Radcliffe is one of the best athletes of the 21st century and an incredible role model. We couldn’t think of anyone more worthy of our Summer of Sports campaign than Paula, who perfectly sums up the 6 most important sporting values.
“We’re excited to show how Seedtag clients are already using contextual targeting to maximize the results of their advertising campaigns, and we’re proud to have Paula on board to help us get that message across. “
Seedtag is the leading contextual advertising company creating high impact and engaging solutions for relevant premium visual content, maximizing targeting and returns for top publishers and top brands. Contextual enterprise AI enables brands to interact with consumers within their universe of interest without cookies.
Seedtag was founded in Madrid in 2014 by two ex-Googlers who wanted to make the most of editorial images and to date it is a global company with almost 200 employees and a significant international presence with offices in Spain, France, Italy, United Kingdom, Benelux, Germany, Mexico, Brazil and Colombia.
Rocío Martínez by Carlos
Public relations coordinator