Pantone’s Color of the Year Will Inspire You to Be Bold in 2023

Forget the Barbiecore pink, because next year everything will be red.

After much anticipation, Pantone recently announced the color of the year for 2023: Viva Magenta.

“An unconventional hue for an unconventional time,” the brand said in a Dec. 1 Instagram post. “Vibrating with dynamism and vigour, a shade rooted in nature from the red family showing a new signal of strength.”

The electrifying hue, a kind of big sister to the popular Barbie pink trend, is all about embracing its boldness in the new year.

“Viva Magenta is writing a new narrative,” shared the Pantone Institute. “Courageous and fearless, a thrilling color whose exuberance promotes optimism and joy. Powerful and uplifting, it’s a lively red that encourages experimentation and unrestrained self-expression.”

Magenta was also chosen for its hybrid qualities as it blends the old with the new. After all, it not only has historical value, but it is also a window into the future.


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