Thanks to Hulu’s “Pam & Tommy,” Pamela Anderson’s style is making its way into the next generation.
Gen Zs (and their devotion to everything they deem retro) are embracing the signature “Baywatch” girl look — specifically, her messy ’90s bun.
Dubbed “#Pamcore” on TikTok, Anderson’s aesthetic (and that of his former drummer, Tommy Lee) even seems to influence modern rock ‘n’ roll couples, including Machine Gun Kelly and Megan Fox as well as Travis Barker and Kourtney. Kardashian.
We spoke to hairstylist ‘Pam & Tommy’ – who turned Lily James into a buxom beauty for the new series – to find out how he replicated Anderson’s must-have beehive and why he thinks kids crave it.
Emmy-winning mane maestro Barry Lee Moe previously told The Post that James wore four different custom wigs from Rob Pickens of Wig Maker Associates in Los Angeles, which cost between $8,000 and $16,000.
Moe tells Page Six Style that the bun is definitely the first hairstyle people think of when it comes to Anderson.
“Her effortless, chaotic bun is definitely the one! I’ve always loved this look and continue to be inspired by the hairstylists who created it,” he says, adding that it was “so much fun.” to design and style the look of 32-year-old James.
If you want to try the style at home, he has a few suggestions. “It all starts with a Velcro roller, a curling iron and a French twist,” he says.
“I wrapped the curtain in a large velcro down the center of the head. I curled all the hair in alternating sections and sprayed it with Unite Lé:Play Hairspray ($30),” he explains of of her process with James.
“I twisted all the hair into a mini French twist set high and tight on the head, allowing the curls to cascade for maximum volume. I secured the twist with bobby pins and started teasing the exposed hair at the roots.
After securing the twist, Moe added definition with a curling iron, “ultimately trying to achieve a pieced, textured look.” He then “placed the curls with bobby pins to create the perfect silhouette, and released the Velcro roller from the bangs”.
Of course, he finished it “with a final coat of hairspray” to ensure the style held.
Moe credits Anderson’s popularity with Gen Z to “watching a whole new generation feel the effects of being an icon,” adding that “Pam & Tommy” played a big part in his surge in popularity.
Of her signature bun, he adds, “It’s a flattering silhouette that’s been reinvented in so many ways over time. Influential and avant-garde fashion moments in history always end up inspiring younger generations, but with TikTok, they can be inspired in a whole new way.
TikTok star and singer Nessa Barrett recently tried the Anderson-inspired “do with bangs,” showing it off to her nearly 18 million followers.
And she’s not alone; Scroll through the app and you’ll find hundreds of videos attempting to recreate the look, most of which include the hashtag #PamandTommy.
Moe calls the TikTok trend “incredible and so much fun to watch unfold.”
One of his favorites comes from Gabriella K. Cuesta, who created a curly variation that he calls “beautiful and fresh.”
Moe also loved Erin Dugan Jurchak’s take on the retro look, complete with hairpieces, hair oil and a hair scrunchie — like in a scrunchie made of hair.
“I definitely should have flown that trick,” Moe says of his “awesome” technique.
With prom season fast approaching, Gen Z has even more reason to try Anderson’s bouffant pin-up.
But only time will tell if this beauty trend is here to stay, or if it’s just a flash in the Pam.
New York Post