OPPO Reno and A series: what has been their performance

The Reno series will be the brand’s next releases

The cell phone brand OPPO has had in Colombia, dSince a year ago when it began operations in the country, a 25% growth in sales that they had budgeted to achieve. This could be because they offer devices with high-end features but at lower prices.

Luis Fernando Garcia, Vice President of OPPO Philippinesassures that “the extraordinary growth that the company has had in the country has exceeded our expectations of the first year”, this is because according to the director of the brand, innovation is an important part of the development of smartphones, as well as being at the forefront of the main market trends.

The Chinese brand attributes its success in the South American country to the main characteristics of all its devices, which are: a long battery life, fast charging, performance, high-quality camera capabilities, facial recognition and fingerprint unlocking including artificial intelligence functions.

At the beginning of this year, the cell phone brand launched its first folding model
At the beginning of this year, the cell phone brand launched its first folding model

Andrés Bermúdez, marketing and public relations manager at OPPO, who spoke with infobae on completing the year in the market, said: “we know that it is a competitive market but that we have our characteristics and differential in quality that makes people choose much more the Oppo brand.

In addition, he explained that they exceeded 300 thousand units in the Colombian market and that new launches will soon come with high-end devices.

“We have presented the Oppo A15, A16, A54 and the Reno series that with that last name lite represents that they are mid-range or medium-high. In addition, the Reno 7 and Reno 7 G arrived”.

With this, the company’s vice president for Colombia indicates that now the new challenge for the brand is to continue growing in the national market at 8%, especially for next year, when they have already established themselves as one of the strongest brands. in the region.

From the company they emphasize that OPPO’s objective is to bring to the Colombian market a series of cell phones that offer characteristics of a high-end device with more affordable prices for people, for example the company has sought to include important functions and tools without neglecting design, which they consider to be an important part of their phone offering.

According to the company, among the cell phones that have had the best performance in the national market are the OPPO 16 that captivated users by its design and the OPPO 54 which has been chosen by customers due to its performance. In both models a reasonable price range has been maintained.

The company's smartphone models have been characterized by their design
The company’s smartphone models have been characterized by their design

But these are not the only models of the brand that have managed to carve out a space among the competitive offer of cell phones in the country, since it is also available in the main stores and operators. OPPO Reno 6 Litewhich from the company describe it as a cell phone with a stylized design, fast charge and a good photographic section.

Even the brand plans to focus on the series Reindeer and the A series and continue launching cell phones under these references that will be characterized by their performance, connectivity and communication, in addition to other functions of the manufacturers.

Additionally, from the innovative and next-generation technology research team, which is in charge of developing the best tools for the brand’s cell phones, they invite users to explore all the capabilities of the devices in terms of chats, social networks, browsing and Photography.

Oppo showed last year a proposal to include retractable cameras in their cell phones
Oppo showed last year a proposal to include retractable cameras in their cell phones

OPPO assures that “With the implementation of solutions such as fast charging and improvements in the camera, they seek to stand out from their competition to deliver better experiences at a fair price.”

To this they add that they always carry out exhaustive tests on smartphones before launching them on the market, and therefore They safely offer a two-year warranty for any of their devices.

For now and in the future, the company is looking to focus on the new Reno and A-series that feature “SUPERVOOC” fast-charging technology, innovative designs, and significant camera enhancements and functionality found only in this family of devices.


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