Trump’s ability to regain access to Twitter could have a significant impact on the 2024 Republican primaries, assuming the former president plans to run again. Twitter was integral to Trump’s political success, and if his accounts were restored, he would have immense power to secure the Republican presidential nomination and improve his standing in a general election.
Trump depended on Twitter to communicate directly with the public in an informal, unedited way. While we still don’t know how much was scripted and whether some tweets were written by White House staffers, Trump’s Twitter account has been a source of constant commentary. He has used the platform to attack his opponents, spread disinformation to his political advantage, and taunt foreign leaders such as North Korea’s Kim Jong Un.
Indeed, the campaign to delegitimize the 2020 election relied in part on Trump’s repeated outbursts on Twitter that fueled his narrative. What we saw on Jan. 6 was a veritable crowd that rallied across the social media world, chanting slogans from Trump’s Twitter feed as they stormed Capitol Hill.
If Trump makes a political comeback in 2024, Twitter could be a game-changer for him. Without access to this medium, it will be enormously difficult for him to recreate the strategy that propelled him to the White House in 2016, especially with a new generation of Trumpian Republicans like Florida Governor Ron DeSantis ready to stir up controversy and fuel Red meat. at the base.
If Musk’s presence on the board somehow leads to a change in policy, the Republican primaries — and the future of the country — will likely look very different.