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Olivia Rodrigo has teamed up with Casetify on a new collection of phone cases.
The ‘Driver’s License’ singer led and creatively selected all of the designs in a Hardened Heart collection for the lifestyle brand and had a great time working on the project.
She said: “It was really cool to be able to help create this collection with Casetify which reflects my vision and keeps sustainability at the forefront of every design.”
Casetify was delighted to have Olivia on board.
Wes Ng, Co-Founder and CEO of Casetify, said, “Olivia has used her voice to inspire people around the world to speak out, and that is Casetify’s mission. From her ability to connect with young people to her desire to support sustainable development, we are delighted to partner with her.
The 18-year-old pop star will appear in a social campaign for the range, as well as her first out of home campaign.
Their partnership will last for a year and will also include another collection, as well as an in-person event.
The Hardened Heart Collection cases will be durable and made using the brand’s Re / Casetify technology, which turns old used phone cases into brand new ones. There will also be designs on a range of Impact and Ultra Impact cases, which are made from 65% recycled material and offer drop protection up to 10 feet.
Products in the line – which also include a mirror case and an ultra compostable case, which is 100% biodegradable – will cost between $ 45 and $ 75 and go on sale on the company’s website and app from from December 15, although a waiting list has already been opened.