CJ Stroud will be styling and profiling around the Ohio State campus.
The Buckeye quarterback has signed a name, likeness and likeness agreement with Sarchione Auto Gallery, a car dealership in Canton, Ohio. While initial reports suggested Stroud would be driving a $150,000 Bentley Bentayga, the quarterback “changed his mind” and opted for a $200,000 Mercedes G Wagon. according to NBC4 in Ohio.
Stroud, entering his second year in redshirt, reserves the right to change his mind again.
According to ABC6, he is able to swap vehicles every 45-60 days as part of the sponsorship deal.
“When you talk to people, whether it’s in the community or at the game, our brand awareness is what we build,” Ryan Burton, general manager of Sarchione Auto Gallery, told the Columbus Dispatch. “So when you have the best of the best to promote your brand, it only does good things.”
Burton didn’t look like someone who was one and made to give Buckeyes nice cars to drive.
NIL has transformed top-level college athletics into a whole new ball game. Where all but the most naive believed that money and material goods – even luxury cars – had changed hands in previous decades, these payments being in the open, created a vibrant market resembling a free agency for top talent.
Ohio State head coach Ryan Day recently remarked that he thinks it would cost about $13 million in NIL contracts each year to keep the Buckeyes fielding a competitive roster.
As deep-pocketed donors organize collectives to bid on the best players, it would hardly be surprising if that number continues to rise.
New York Post