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NurseFly from IAC becomes Vivian Health as it expands its market for healthcare jobs – TechCrunch


NurseFly, the IAC-owned healthcare job marketplace, has changed its name to Vivian Health as it expands its range of services. Initially launched for itinerant nurses (or nurses wishing to move for short-term positions), Vivian Health now includes lists of permanent positions, per diems and local openings. It also added employer reviews and a compensation database that uses information gathered from the 1.7 million jobs that have passed through its system.

Founded in 2017, NurseFly was acquired by IAC in August 2019. It is used by vendors like AMN Healthcare, Cross Country Healthcare, Host Healthcare, Trinity Health, SSM Health and Honor Health. During the pandemic, Vivian Health quadrupled its workforce to meet demand, founder and CEO Parth Bhakta told TechCrunch in an email.

“Over the past year, we have grown to fill almost 10% of all traveling nursing positions in the United States, often helping to fill a crisis position in hours rather than weeks,” said Bhakta. Meanwhile, the platform heard from major healthcare systems “that their challenges in recruiting for permanent positions were often even more difficult than filling their travel positions,” he added. “Permanent roles in health systems took months to fill, cost tens of thousands of dollars to hire, and meanwhile led to a staff shortage.”

As a result of those conversations, the Vivian Health team spent three months rebuilding the platform to serve a wider range of healthcare providers and employers. Its rebranding and expansion comes at a time when many healthcare professionals are reporting burnout as a result of the pandemic.

In a study of 1,300 respondents published earlier this month, Vivian Health found that 83% said their mental health had been affected by working in healthcare in the past year. About 43% said they had considered leaving the profession.

One of the main reasons for burnout is overtime work, with 86% of their respondents saying their facilities are understaffed, even as demand for healthcare professionals accelerates. According to the Bureau of Labor Statistics (BLS), around 17.3 million people were employed in the heat care industry in 2018, and that number is expected to increase by 15% to 19.9 million by 2028, which in fact one of the fastest growing sectors.

“Crisis staff shortages” are compounded by the time, sometimes up to 120 days, it takes to hire a permanent employee. Shortening the time required to fill positions has a ripple effect because clinicians have to work less overtime. Meanwhile, recruiters can focus on the right prospects. Bhakta said employers were able to use Vivian Health to fill permanent positions in as little as a week, and are usually able to do so within 30 days.

Vivian Heath has built a proprietary healthcare industry insight data set from the 1.7 million jobs that have been created through her systems and is asking all of her recruiting agency partners to include the rates pay in their lists. As a result, job seekers are able to see how a position’s pay compares to the market, while employers can quickly adjust their rates to be more competitive.

Bhakta said Vivian Health added compensation information because “our business is built on transparency, which we believe is a critical part of resolving the hiring crisis in the healthcare industry.”



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