Nothing Phone (2) is coming to the US this year, says CEO Carl Pei

“We have decided to make the United States our No. 1 priority in terms of markets,” Nothing CEO Carl Pei said in an interview with Reverse. That won’t happen with the phone (1), it’s just not designed with support for bands used by US carriers (you can get one for $300, but it’s designed as a beta test ). It will be the Nothing Phone (2), which will arrive at the end of 2023, which will specifically target the American market.

Nothing sells its TWS buds in the US, in fact, the US accounts for a third of all sales. Pei sees this as a sign that the phone (2) will enjoy similar success in the new market.

The new model will be more premium than the original – Pei is hesitant to call it a “flagship” as the company aims for a polished software experience and innovative hardware design rather than getting the best hardware at all costs.

Why was the Phone (1) not designed for the US market? Nothing just didn’t have the resources. US carriers require phones to go through a certification process and require certain features to be included in software.

Nothing Telephone (1)
Nothing Telephone (1)

Nothing Telephone (1)

Pei says that at first there were only 5 engineers in the mobile team, so work on Nothing OS had to be outsourced. But now the team has been expanded and there are now 100 people working on the software. Nothing is Android 13 beta is entirely made in-house.

The company has grown since its beginnings just a few years ago. It had 200 employees in 2021 and has grown to 400 today. Its revenue has also increased significantly, from $24 million in the first year to $200 million in 2022. Now the company has the resources to conquer a new market.

And Pei sees an opening – he cites research that suggests US consumers are starting to get bored with the Apple/Samsung duopoly. They mostly have Motorola and OnePlus as alternatives, soon nothing will join the fray.

Part of the growth plan includes opening more physical stores. His first store, the one in London’s Soho, is doing well (foot traffic is helped by being located next to a Supreme store), but the CEO says more product is needed to push the store to profitability.

Follow the Source link to read more about Carl Pei’s interview.



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