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Nike Settles Lawsuit Against Company That Produced Lil Nas X “Satan Shoes”


Nike announced Thursday that it has settled its lawsuit against MSCHF, the company that collaborated with Lil Nas X to produce the controversial “Satan Shoes”. MSCHF will issue a voluntary recall of the shoes as a condition of the settlement, Nike said.

The “Satan Shoes” are modified versions of Nike’s Air Max 97, and each pair features a bronze pentagram charm, an inverted cross and a drop of human blood, according to the company. Even with a price tag of $ 1,018 – a reference to the biblical passage Luke 10:18, which says, “I saw Satan fall like lightning from heaven” – the 665 pairs of shoes sold out within minutes of their release. March.

The company originally planned a giveaway for the 666th pair, but Nike filed a complaint shortly after the shoes were released, alleging that they had infringed his trademark and damaged his brand. The company said the shoes were “likely to cause confusion and dilution and to create an erroneous association between the MSCHF and Nike products.”

“As a direct and immediate consequence of MSCHF’s wrongdoing, Nike has suffered, continues to suffer and / or is likely to suffer damage to its brands, business reputation and goodwill that money cannot compensate.” , according to the lawsuit.

Nike Settles Lawsuit Against Company That Produced Lil Nas X “Satan Shoes”
An image provided by Nike attorneys in the lawsuit shows differences between the original Air Max 97 and the modified version.

Nike


A few days later, Nike got a temporary restraining order prevent MSCHF from running additional commands. MSCHF lawyers said more than 600 orders had been filled by the time the restraining order was approved.

In announcing the settlement, Nike said MSCHF had agreed to launch a voluntary recall of the shoes. The company has also accepted a voluntary recall for its “Jesus’ shoes”, a pair of Nikes the company sold in 2019 that apparently had holy water added to the soles.

MSCHF will repurchase both types of shoes at their original retail prices “in order to take them out of circulation,” Nike said.

“If buyers are confused, or otherwise want to return their shoes, they can do so for a full refund,” the company said. “Buyers who choose not to return their shoes and later experience a problem, defect or health issue with the product should contact MSCHF and not Nike.”

The shoes, which launched the day after Palm Sunday, were linked to the release of Lil Nas X’s new song “MONTERO (Call Me By Your Name)”. In the song’s clip, the 21-year-old rapper tries to seduce the devil after falling from the Garden of Eden.

Nike Settles Lawsuit Against Company That Produced Lil Nas X “Satan Shoes”
According to MSCHF, each shoe contains about 2 fluid ounces of red ink and “one drop” of human blood in the sole.

MSCHF


Lil Nas X, who was not named as a defendant in the lawsuit, posted a series of tweets after the lawsuit was filed, including a “SpongeBob SquarePants” meme of a character begging for money with the caption “me after the Nike trial”. The rapper has not publicly commented on the settlement.

An MSCHF lawyer said the company was “happy” with the settlement and believed it had succeeded in making a statement on “the absurdity of the collaborative culture practiced by some brands and the pernicious nature of intolerance” , and promoted equality and inclusion.

“The artistic messages that MSCHF hoped to share with these shoes were also powerfully communicated through Lil Nas X’s music video ‘Montero (Call Me By Your Name)’, and were greatly amplified by the Nike lawsuit, which brought a extraordinary publicity for MSCHF and its works. of art, ”added the lawyer.

“… Having already achieved her artistic goal, MSCHF recognized that the settlement was the best way to allow her to put this lawsuit behind her so that she could devote her time to new artistic and expressive projects,” said the lawyer. .

Sophie Lewis contributed to this report.

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