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Nike and MSCHF reach agreement in lawsuit against ‘Satan Shoes’ brand


Nike and MSCHF have come to an agreement in the battle for trademark infringement over a pair of modified sneakers sold in collaboration with rapper Lil Nas X.

Nike filed a lawsuit last week against MSCHF after launching a pair of modified Nike Air Max 97 called “Satan Shoes” with Lil Nas X. The shoes, priced at $ 1,018 and decorated with a pentagram pendant and drop of human blood in the soles, quickly depleted.

The sneakers have sparked outrage online and some have called for a boycott of Nike, although the company has nothing to do with the shoe. Nike filed a federal case against MSCHF, and a judge granted a temporary injunction to stop enforcement of the “Satan Shoes” orders.

A deal has been reached in which MSCHF will issue a voluntary shoe recall and offer a repurchase program for previously released modified Nike sneakers called “Jesus Shoes,” Nike confirmed to NBC News on Thursday.

“If buyers are confused, or if they otherwise want to return their shoes, they can do so for a full refund,” Nike said in a statement, reiterating that it had nothing to do with the shoes. “Buyers who choose not to return their shoes and later experience a product problem, defect, or health issue should contact MSCHF and not Nike.”

Satan Shoes, a shoe produced by Brooklyn-based MSCHF Product Studio Inc in collaboration with rapper Lil Nas X.MSCHF / Reuters

MSCHF agreed to settle the lawsuit after realizing that he “had already achieved his artistic goal,” David H. Bernstein, an MSCHF lawyer, told NBC News. The shoes were “individually numbered works of art that will continue to represent the ideals of equality and inclusion,” he said.

“With these Satan Shoes – which sold out in less than a minute – MSCHF heard comment on the absurdity of the collaborative culture practiced by some brands, and the perniciousness of intolerance” in partnership with Lil Nas X, said Bernstein.

The release of “Satan Shoes” coincided with Lil Nas X’s latest single, “Montero (Call Me By Your Name)”, and accompanying music video. In the video, Lil Nas X, real name Montero Lamar Hill, is seduced by what appears to be the Garden of Eden, falls into hell and gives the devil a lap dance.

Lil Nas X championed the shoes as a single, and the video gained increased attention. The single debuted at No.1 on the Billboard Hot 100 chart.

After the song was released on Friday, Lil Nas X wrote an open letter to his younger self about the release. The rapper, who is openly gay, explained that the song was about a guy he met last summer.

“I know we vowed never to go out publicly, I know we vowed never to be ‘that’ type of gay, I know we vowed to die with secrecy, but it will open the door for many. other queer people just to exist, “he wrote.

The music video for “Montero” includes a voiceover with a similar message.

“In life, we hide the parts of ourselves that we don’t want the world to see,” he says. “We lock them up. We tell them ‘No’. We ban them. But here we don’t. Welcome to Montero.”





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