New York City Releases Bizarre Public Service Announcement About ‘Nuclear Readiness’

The New York City Department of Emergency Preparedness released a bizarre public service announcement (PSA) on Monday telling city residents what to do if a nuclear attack were to occur.

Although the likelihood of an attack on the town is “very low”, the department admitted in a press release, they still want residents to know how to act in the unlikely situation.


The bizarre 90-second PSA begins with a narrator saying, “So there was a nuclear attack. Don’t ask me how or why. Just know that the big hit. OK. So what do we do?”

The first instruction given by the narrator is that the residents “come in quickly” while staying away from the windows. The narrator also mentioned not taking shelter inside a vehicle.

Once inside, the next step is to “stay inside” and enter a basement or the middle of the building.

The narrator then states that if a person was outside before going inside, they should “clean up immediately”, remove and bag clothing to prevent radioactive dust from coming into contact with the skin. An on-screen graphic also suggests the person to “shower with soap or shampoo” in case the skin becomes contaminated.

The final step is to “stay tuned,” as the narrator suggests, “follow the media,” and download a city-ordered notifications app.

While the PSA received some pushback online, New York City Mayor Eric Adams (D) defended the PSA, telling reporters, “I don’t think it was alarmist. I am a big believer in prevention is better than cure. I take my hat off to [the Office of Emergency Management],” the New York Post reported.

As New York City officials ensure the public knows what to do in the unlikely situation of a nuclear attack, crime continues to rise in the Big Apple.

The city has seen a 25.8% increase in violent crime – ranging from homicides, rapes, robberies and assaults – from June 2021 to last month. A poll this year also found that 92% of New Yorkers believe crime is a “serious problem”, with 62% saying it is a “very serious problem”.

You can follow Ethan Letkeman on Twitter at @EthanLetkeman.


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