Apple has apparently introduced a business-only program that allows members to obtain and eventually upgrade computers for a relatively low monthly fee. A tweet from the writer Max Weinbach shows an image of Apple’s “New Mac Notebook Upgrade Program” promotional material that appeared for a customer with access to a company portal (via MacRumors).
The deal appears to be in partnership with CIT Group, a bank for business customers where this program landing page shares monthly rates for different MacBook models – starting with the 13-inch MacBook Air for $ 30, the 13-inch MacBook Pro for $ 39, the 14-inch MacBook Pro for $ 60 and 16-inch MacBook Pro for $ 75. Apple did not respond to requests for comment from The edge on program details, while CIT Group declined to comment, directing information requests to Apple.
The process as shown on the site begins with a standard business financing request: just sign the documents after approval, then CIT will issue a purchase order to Apple on behalf of the business. The app’s page is titled “Apple M1 Refresh”, which reveals the intention to encourage companies to switch from Intel-based Macs to their more powerful and energy-efficient successors. The information available does not specify whether there are minimum order amounts involved per organization based on size or the exact path to ownership of these machines if there is one.
Typically, organizations with Apple Business and Education (K-12 or Higher Ed) accounts can create a purchase order for devices and accessories using a special Apple Store site. Apple does offer funding to these partners, but it would typically be for the full amount purchased (with the exception of a few small discounts). This new Mac upgrade program now gives these organizations the ability to lease MacBooks, although there is no mention of whether accessories or other computers will be available.
Assuming a small business with five employees needed five MacBook Airs, it could potentially have them for $ 150 / month (not including taxes), but would have to keep them for at least 90 days before they could upgrade. . Still, that means that instead of paying $ 4,995 up front for the five laptops, the small business could hold onto them for about 33 months before hitting full cost.
This fits perfectly with the Small Business Essentials support package that Apple announced in November, allowing small startups to start – and invest in – Apple hardware without spending a lot of money. It doesn’t look like it will lead to anything for consumers like the iPhone upgrade program that Apple has offered since 2015. Nonetheless, small business workers who carefully monitor the annual refresh cycle might get new computers more often.