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New cable ad showcases Biden’s grand climate proposition as Apple-Pie Americana

It is morning in america, and a bright sun rises over a sea of ​​solar panels.

That’s the message of a new TV spot launched Monday as part of the campaign to pressure Congress to adopt President Joe Biden’s signature climate proposal.

The ad, paid for by climate group Evergreen Action, shows workers in all industries – some wearing hard hats and welding gear, others in offices and server rooms – smiling at the words “8 million new jobs ”. The text “$ 1 trillion in economic growth” floats beneath towering wind turbines. Marching bands march through the sunny main streets of small towns carrying giant American flags as stars and stripes flutter in the wind.

The upbeat 30-second spot, set to begin on Monday morning talk shows on CNN and MSNBC, is the first major ad campaign for the Clean Electricity Payment Plan, the key climate provision in Democrats’ spending bill $ 3.5 trillion. (Evergreen Action does not currently plan to air the ad on Fox News.) It is scheduled to air for three weeks in the Washington, DC area.

Six-figure ad buying – Evergreen Action has declined to share the total amount it plans to spend will unfold as lawmakers negotiate what is widely seen as the best opportunity for the Biden administration to bring in serious policy changes ahead of a midterm election in which Republicans are favored to regain power in Congress.

The legislation aims to pay or impose fines on utility companies to induce them to generate more electricity from zero-carbon sources like solar, wind and nuclear power plants. If successful, the program would reduce the share of fossil fuels in the country’s electricity production. about 60% today to less than 20% by 2030, unless these gas or coal-fired units are equipped with functional carbon capture technology.

Such a change would eliminate over a billion tonnes per year of pollution from global warming. The bill becoming law would mark the largest and strongest climate policy ever adopted in the United States and give credibility to the world’s second-largest emitter at the much-anticipated United Nations world summit in Scotland in November.

By 2031, the program would also create demand for nearly 7.7 million jobs that currently do not exist and add an estimated $ 1 trillion to the economy, according to a new analysis Evergreen Action and the Natural Resources Defense Council commissioned and released last week.

The proposal is popular. The polls have Many times show a large majority of voters from all parties support a federal agenda to accelerate the transition from fossil fuels this decade, including in swing states like Arizona, Georgia and Montana.

But ditching gas and coal as the country’s main electrical raw materials would reduce profits for the powerful companies that produce and supply the fuels, and allies of those industries have aggressively opposed the clean electricity payment plan. Just two weeks ago, the Wall Street Journal editorial board lamented that the program “would prematurely shut down fossil fuel power plants”.

Democrats, who expect outright Republican opposition to the agenda, hope to pass the bill as part of federal budget legislation, which requires only a simple majority and avoids the Senate 60-vote obstruction rule. . This means Democrats must rally every member of their narrow majority in Congress.

Last month, the League of Conservation Voters and the Climate Power group launched a $ 10 million advertising campaign to boost Georgia Democrats who support the proposal.

Now, Evergreen Action wants to win the Democrats again on the fence.

“We are trying for every Democratic member of Congress,” Jamal Raad, who co-founded Evergreen Action with former staff from Washington Gov. Jay Inslee’s climate-centric presidential campaign, told HuffPost. “It’s a positive story about economic growth. It’s jobs. We must go on the offensive. ”

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