A love triangle with elders Single and the island of love contestants, Australia’s most followed man and a sound healing session to save the party mood: Welcome to Byron Bay.
Netflix’s latest docu-series Byron Baes takes viewers to the flax-filled spiritual oasis that is the epicenter of Australian influencer culture. The eight-episode first season is essentially a cross between The hills and sell sunsetfeaturing a tight-knit group of friends who are all trying to become artists, all while dating, arguing and, of course, attending parties every week to confront each other.
But something that fixes Byron Baes aside from its predecessors, social media, namely Instagram, is just as much of a main character as anyone in the cast. Jade, the aforementioned most popular male influencer in the country, proclaims, “For 10 years now, I’ve had my phone every second of my life, doing everything for my fans and followers.” Meanwhile, She, an eco-conscious entrepreneur, commissions a sculpture of herself as a mermaid to save the coral reef. Naturally.
And Byron Baes executive producer Emma Lamb knows exactly what casual viewers think of content creators, who say things like “I’m not an influencer, I’m an inspire” without the slightest bit of irony.