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Nell Diamond traces the stages of her nap dress success


Having sold for $ 1 million in inventory in just 12 minutes last February, what Nell is doing is clearly working, a situation which is especially pleasant considering how her love of fashion has been dismissed as a frivolous lawsuit.

“When I was younger I was telegraphed that things like shopping weren’t serious, were they? And they weren’t things that should be interesting to a serious or intelligent person. “, she noted. “And now I understand that as the CEO of a consumer business, shopping and retail are massive industries that power every country’s economy, so you can be smart and really interested in selling. retail and shopping. You can be serious and be all those things, and you can also be a little not serious, and that’s okay too. “

She has had her share of skeptics. “Like all women,” Nell said, “I’ve had times where I’ve been like, ‘Oh, nice little business’ or’ Nice little side project. “But she also has her father’s advice. Bob diamond, former CEO of Barclays, And mom Jennifer diamond. “One of the things my parents always told me was to really keep my blinders on and just focus on the work in front of me,” she continued, “and not pay attention to anything that speaks on either side. “

It possesses paid attention to the “incredible gift of perspective” she received from motherhood. “I’m someone who takes things very seriously. I was that nerdy student in class who really panicked if I didn’t get the right mark on a test, and it was a ton of pressure I put on myself. sort of my whole college career and early in my career to be my best and really strive for perfection in so many ways, ”she described.“ I never wanted to make a mistake. . Everything seemed to be the most important thing of all time. “

But as an entrepreneur, it is normal to make mistakes. “Things go wrong all the time, and this is not a reflection on our intelligence as businessmen. It is not a reflection on anything other than humanity,” she said. declared. “Having children really reminded me of that.”



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