NBC gets lowest Olympic ratings ever with Beijing Games

The Beijing Winter Olympics drew the smallest average US prime-time audience for the Olympics since NBCUniversal began broadcasting the event decades ago.

The Winter Olympics – broadcast on Comcast Corp’s NBCU broadcast, cable and streaming platforms. – averaged 11.4 million prime-time viewers over more than two weeks, the company said. This was down about 42% from the 2018 Pyeongchang Olympics, which saw the lowest Olympic viewership so far.


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