At a time when so many are struggling to make ends meet, the Nature’s Fare Markets community has taken up the challenge to help feed those in need.
The seven stores of the British Columbia organic and wellness grocery chain have already collected more than 12,000 pounds of food baskets donated by customers, eclipsing the 8,000 pounds of food collected last year.
“We have an amazing community. It is heartwarming to see the generosity of our customers and to help get this food to the people who need it most,” said Michael Sherwood, CEO, of the lots available in stores to donate. until December 24. “We know there is so much pressure on food banks right now as people turn to them for help, so we wanted to support our local food banks as much as possible this holiday season.
In addition to food baskets donated by customers, Nature’s Fare donated $60,000 to food banks in the communities it serves.
Locally, the following donations were made:
• Vernon Salvation Army – $10,000
This year, stores started earlier to feature prepared food packets of everything from peanut butter and jam to baby care and breakfast essentials. So far, customers in BC stores have picked up and donated over $25,000 worth of food. As food bank packages are still available until Christmas Eve, this total will continue to increase.
Over $54,000 was also donated through the 3% club for non-profit organizations. Groups like daycares, parent-teacher councils, and after-school activity groups collect their receipts and receive a check for 3% of their pre-tax total as a tax-free donation.
“These are often very small local non-profit organizations that work very hard and do the important and often invisible work that improves the daily lives of young families, so it is a joy for us to help give a helping hand. to these clubs and thank them for supporting our stores,” said Sherwood.
A $5,000 donation was also made to the organic food certification body, Organic BC, which supports producers making the transition to becoming certified organic producers and advocates for a resilient organic sector in British Columbia.
Charity and donationsFoodFood bankVernon