National Cinema Day has been postponed. The Multiplex Association of India (MAI) has shifted the celebration by a week from its original date of September 16. The event will now grace Indian theaters on September 23, reducing cinema ticket prices to Rs. 75, for the day. The one-day-only discount will be available at over 4,000 participating cinemas, encouraging moviegoers to spend a day at the cinema. The offer is applicable to all major cinemas, such as PVR, INOX, Cinepolis, etc., with an updated banner that reflects said price.
As for the date change, MAI notes that “various stakeholders” have requested the postponement, in order to maximize attendance. The body did not exclusively mention the reason, but reports say it has to do with Brahmāstra’s release, which is currently going for the first week, collecting Rs. 225 crores worldwide.
“Brahmāstra, starring Ranbir Kapoor and Alia Bhatt, is the dominant film at the moment and is doing very well. It was strong even on Monday, which proves that it will also do good business in the second weekend,” a source told Bollywood Hungama. “Disney, which released the film, has therefore asked the multiplex association to postpone the celebrations for a week.”
National Movie Day is an entirely new event, created as a thank you to moviegoers who have kept the movie industry afloat. The event debuted in the US and UK on September 3, with theaters including AMC and Cinemark slashing ticket prices to $3 (around Rs. 240). Indian theaters will join the celebration later next week as major theaters have updated their websites with a new boilerplate. However, PVR Cinemas notes that the Rs. 75 offer will not apply to premium category seating, such as recliners or IMAX screens.
The rule only appears to apply to cinemas in India, as the official National Cinema Day website – which is geared towards the United States – clarified that all seats, regardless of format or language , would have the same price. That said, the Rs. 75 price tag does not include any additional taxes or fees levied when purchasing from online third-party apps or websites. For example, in India, BookMyShow is still likely to charge additional internet fees and GST on top of Rupees. 75 price tag. If you are stingy with this extra amount, it is advisable to queue for your ticket.
When it comes to movies, the cinemas will mainly focus on local fare including titles from Hindi, Tamil, Telugu and other Indian film industries. Hollywood movies currently showing could also be part of the upcoming National Movie Day celebration.