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Nathanaël or the signs of success on TikTok




Creativity, influence, money and popularity: social networks offer a lot of possibilities to their avid users. TikTok is no exception to the rule. Behind this name hides a booming social network among young people around the world. We post short videos with music, to interact with our audience and create a community. In a few months, a young Dinannais, Nathanaël, became the local n ° 1 of the network.

Astrological signs

“I had been doing TikTok for a long time, but it had never worked. So I recreated an account and followed the trends ”. These trends represent the trending videos, the ones that work best and get the most “likes”. In search of popularity, Nathanaël observes an effervescence of views around a subject: the astrological signs.

Nathanaël uses astrological signs as a medium for his videos on TikTok (Le Télégramme / Paul Charoy)

When you find out how the network works and what works on it, views and subscribers arrive very quickly.

On this promising theme, the young man makes dozens of short videos, at least one per day. Love, future, friendship, money… He treats everything using astrological signs. He also creates interactive games with his audience, always following the trends. “When you find out how the network works and what works on it, the views and subscribers come very quickly.” In a few days, Nathanaël welcomed 10,000 subscribers on his account. He doesn’t have to be an astrological sign specialist for this to work. “I don’t necessarily even believe it, but I’m just educating myself a little on the subject.”

An investment that can pay off

An idea for a video takes him “30 to 45 minutes of reflection” then “10 to 20 minutes” of realization. Time that can turn into money. Clothing or beauty product brands are interested in these influencers, and offer money for the promotion of a product or a commercial operation. “I started with € 30 per collaboration when I was younger, then 50, then 100… It even went up to € 500 and € 600 for some,” says Nathanaël, who is doing less at the moment. “Money doesn’t motivate me at all and I don’t want to drown my subscribers under the influence of brands.” At the same time, the TikTok network also pays its creators: on average three cents for every thousand views.

You have to be mentally prepared to receive hatred or criticism and pay attention to the toxicity of the network

On TikTok, all is not rosy, and the application is also known for its sometimes very toxic comment spaces. Insults, hate speech, mockery… For Nathanaël, this remains rare. “I’m lucky to have benevolent subscribers, but it’s obvious that you have to be mentally prepared to receive hatred or criticism and be careful of the toxicity of the network. “

Objective 100,000!

To protect the youngest, TikTok is introducing new regulations in some countries. This is the case in Italy, where all accounts that cannot prove a minimum age of thirteen have been deleted. For his part, our apprentice cook at CFA d’Aucaleuc (22) returns to his smartphone. He hopes, one day, to reach 100,000 subscribers on TikTok.

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