Former reality TV star Nabilla Benattia-Vergara has been sanctioned by the Fraud Control for promoting stock services on Snapchat. The influencer will have to pay a fine of 20,000 euros.
20,000 euros fine and a mea culpa : the former reality TV star Nabilla Benattia-Vergara was sanctioned by the Fraud Repression for promoting stock exchange services on Snapchat without mentioning that she was paid, a practice far from marginal among influencers.
In “stories“On the social network, Nabilla Benattia-Vergara highlighted the free bitcoin purchase service with the prospect of substantial gains, which the General Directorate for Competition, Consumption and Fraud Control ( DGCCRF) assimilated to “deceptive commercial practices”, the law obliging to indicate clearly that content is the subject of a commercial partnership.
I am not above the law and I take responsibility for the consequences of my actions
In 2018, as AFP recalls, the former star of the Angels of reality TV was particularly enthusiastic about bitcoin. This “currency of the future” is “seriously developing,” she said in a video. This had already earned him a warning from the Autorité des marchés financiers.
“I am not above the law and I assume the consequences of my actions”, reacted this July 28 the influencer on Twitter, indicating that she hoped that “this agreement [permettrait] to raise awareness ”and underlining the need to supervise the activity of influencer, a profession according to her still recent and“ without strict regulations ”.
I am not above the law and I take responsibility for the consequences of my actions.
This profession is new and we still do not have strict regulations.
I hope that this agreement will raise awareness and the need to supervise our activity 🙏🏼
– Nabilla Vergara (@Nabilla) July 28, 2021
“Influencers must inform their community when they are paid to promote products”, reacted on Twitter the Minister of the Economy Bruno Le Maire, who called in the wake to report to the DGCCRF “misleading behavior” and “disguised advertising”.
Obviously eager to make amends, the influencer responded on Twitter to the minister by affirming: “I am at your disposal to discuss and move forward together”.
“Failure to indicate the advertising nature of its publication (by a logo or an oral or written mention, for example) constitutes a deceptive commercial practice against its subscribers who may mistakenly believe that the influencer ‘s promotion results of a positive disinterested personal experience ”, underlines the DGCCRF in a press release published on July 28.
The transaction fine, which takes into account the profit drawn from this operation, was “proposed and accepted” by Ms. Benattia-Vergara with the agreement of the Paris prosecutor.
“The influencer who gives an opinion is free, the influencer who gives an opinion while being paid must indicate it”, responded to AFP Gérard Haas, of the firm Haas Avocats, specializing in e-commerce and new technologies.
The Repression of Fraud, which depends on the Ministry of the Economy, underlines that other investigations are underway in this area while more and more brands are soliciting influencers on social networks to promote their products and services.