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Michael B. Jordan apologizes for controversial rum brand name

Lori Harvey calls boyfriend Michael B. Jordan “the love of her life”

Michael B. Jordan responds to concerns expressed by Nicki Minaj and other social media users on his rum brand name.

Tuesday, June 22, Black Panther The actor took to his Instagram story to apologize for calling his new brand of rum J’Ouvert after accusations the name was appropriating Caribbean culture.

“I just want to say on behalf of myself and my partners, our intention was never to offend or hurt a culture (we love and respect) and we hoped to celebrate and positively enlightenment,” Michael wrote. “The past few days have been a lot of listening. A lot of learning and engagement in countless community conversations …”

34 year old man Creed star went on to explain that the brand will be renamed in light of the outcry.

“We hear you,” he continued. “I hear you and I want to be clear that we are in the process of changing our name. We sincerely apologize and look forward to presenting a brand that we can all be proud of.”

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