If you’ve ever thought, “I wish my digital avatar was wearing poorly rendered designer clothes,” I have great news for you.
Meta is launching an online store where Facebook, Instagram and Messenger users can purchase digital clothing for their avatar. The store’s premier brands are Prada, Balenciaga, and Thom Browne, and apparel includes motocross gear, a logo hoodie, and suits.
In a Facebook post, Meta CEO Mark Zuckerberg said more brands would be added soon.
“Digital goods will be an important medium for self-expression in the metaverse and a big driver of the creative economy,” he says.
Luxury fashion houses are increasingly partnering with tech companies to create branded digital apparel. Last year, Fortnite introduced Balenciaga skins so players could purchase clothing like a branded hoodie for their in-game characters. Robloxplayers can visit Gucci Town, with a garden displaying the brand’s logo and a virtual store.
Despite the big names of Meta’s launch, the news fell quietly this afternoon, and the company didn’t immediately respond to a request for more details. Meta says the store will launch “soon”, although information on how users will access the store was not immediately available. Hopefully the digital clothes will cost less than the real ones. In a live stream today, Eva Chen, Director of Fashion Partnerships at Instagram, previewed a look featuring a cropped t-shirt, low-rise jeans and a white belt, outfitted on Zuckerberg’s avatar .
“I don’t know if I could have ever pulled that off,” he said. I agree!