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Meta Launches AI-Driven Video Editing Tools

The Meta AI logo is seen in this illustration taken September 28, 2023. REUTERS/Dado Ruvic/Illustration/File Photo Acquire licensing rights

Nov 16 (Reuters) – Meta Platforms (META.O) on Thursday launched two new AI-based features for video editing that could be used for posting to Instagram or Facebook.

The first is called Emu Video and generates four-second videos with a prompt of a caption, photo or image, paired with a description. The other is known as Emu Edit, which makes it easier for users to edit or edit videos with text prompts.

The new tools are an advancement of the parent Emu model which generates images in response to text prompts.

Emu underpins generative AI technology and some AI image editing tools for Instagram that allow you to take a photo and change its visual style or background.

Over the past year, businesses and enterprises have flocked to the burgeoning generative AI market for new capabilities and to refine their business processes since the launch of OpenAI’s ChatGPT late last year.

The social media giant has made rapid progress in the AI ​​space and has become one of its main points of focus as it seeks to compete with other giants such as Microsoft (MSFT.O ), Alphabet’s Google (GOOGL.O) and Amazon (AMZN.O).

Reporting by Priyamvada C in Bangalore; Editing by Rashmi Aich

Our Standards: The Thomson Reuters Trust Principles.

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