Celebrities wearing outfits we’ve seen them in before maybe shouldn’t be in the headlines – it’s not like most people come out in a whole new fashion every day.
But a recent surge in stars wearing recognizable recycled looks illustrates the unique moment the style has found itself in after years of growing fast fashion popularity and the ever-present social media call for the next best thing.
“We’re having an exciting time in fashion right now, when all of a sudden it’s less about what you wear and what that looks like on you, and more about your dress statement,” Bella said. Gerard, StyleCaster Fashion and Lifestyle Editor-in-Chief. USA TODAY.
Celebrity fashion statements these days can say a lot: They can show their support for an emerging brand or showcase a sustainable clothing line, Gerard says. They can also tell a compelling story specific to the star in question.
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Duchess Kate and Prince William arrived at William’s inaugural Earthshot Award ceremony last month, both wearing outfits major royals fans had seen them before.
Kate wore a custom periwinkle Alexander McQueen dress that she wore to a BAFTA event in 2011, while William chose a dark turtleneck and green velvet suit jacket that he wore to the 2019 Centrepoint gala. The Occasion was all about environmental sustainability, so recycling old looks was a natural solution.
“It automatically diverts attention from the clothes and puts them on the engagement,” says fashion journalist Elizabeth Holmes, author of “HRH: So Many Thoughts On Royal Style”. “(Kate does this) at a time when she wants to minimize the fashion talk of this moment and focus on the cause or the engagement or whatever work she’s there for. I think she chooses her reps very carefully and I think it’s really smart. ”
The British royal family – especially women – have all eyes on their daily fashion choices, from matching skirts and hats of Queen Elizabeth II to fashion blogs that oversee every outfit Kate and Duchess Meghan wear. Members of the monarchy distinguish between looks that are glamorous but also allow fans to identify with them. What could be more relevant than choosing something already in your closet?
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“They must look chic and frugal,” says Holmes. Re-wearing outfits is therefore “practical, but it also serves a very important purpose in the discussion around them, as everyone scrutinizes everything Kate and Megan are doing. So when you see these familiar pieces, it makes them feel like they’re doing it.” just makes it look human. ”
Prince William’s repeated evening wear is particularly noteworthy given the double standard for male and female celebrities. William, Prince Harry or their father Prince Charles can re-wear a black or navy suit dozens of times without anyone noticing, but when a woman re-wears something from her wardrobe , it should be noted – leaving female stars with a “presentation burden,” as Holmes describes it.
“If you can repeat this look and get more than an instant of your ROI, go for it,” adds Holmes.
What we can learn from Tiffany Haddish and her “dress that keeps on giving”
If anyone’s got a return on their investment, it’s Tiffany Haddish.
When the comedian and actress was still a rising star, she attended the premiere of her movie “Girls Trip” in 2017 in a white Alexander McQueen dress, but felt that she had not worn the designer dress enough in over $ 4,000. . So she wore it again. And even.
“The dress that continues to give”:Tiffany Haddish wears her famous McQueen dress again
So, she followed her to her hosting gig “Saturday Night Live” in 2017, the Oscars 2018, the MTV Movie and TV Awards 2018, and a 2019 appearance on David Letterman’s Netflix show “My Next. Guest ”and the cover of People magazine. This year.
“My whole team told me, ‘Tiffany, you can’t wear this dress on SNL. It’s taboo to wear it twice,'” Haddish said during his ‘SNL’ monologue. “And I said, ‘I don’t care about the absence of taboos. I spent a lot of money on this dress. It cost way more than my mortgage.’ “
Gerard notes that the comedian recycling her look was “quite a joke,” but also spoke of Haddish’s “practical values”.
“I think it can be funny. I think it can be extremely powerful. Both things can be true,” agrees Holmes. “The way she did it was entertaining, but it was also a real statement.… We talk a lot about the fun and… the glamorous side. But logistically, it’s expensive (and) it takes time. ”
Angelina Jolie, Brooke Shields and intergenerational re-wear
Other stars invite their children to be a part of these memorable fashion moments. Angelina Jolie and Brooke Shields have both gone viral for sharing their previous red carpet dresses with their daughters for big moments.
Last month, Jolie took several of her children to various red carpets for her new movie “Eternals”. At a premiere, her daughter Shiloh Jolie-Pitt borrowed a black and white Dior dress that her mother initially wore for a “Maleficent: Mistress of Evil” press conference in 2019. At another, Zahara Jolie- Pitt wore the same Elijah in vintage silver. The Saab Couture dress her mother wore to the 2014 Oscars.
Brooke Shields also went viral over the summer after her daughter Rowan Henchy attended prom in the red strapless dress Shields wore to the 1998 Golden Globes.
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“Why not use it as a kind of treasure chest to dress your children?” Said Holmes. “If you can afford to have it trimmed and cleaned and all the logistics… that’s such a beautiful thing. They are special pieces and beautiful pieces and they deserve to see the light of day again.”
What can these moments teach us about the future of sustainable fashion?
The celeb trend to wear something once and the rapid fashion boom go hand in hand, says Holmes. Over the past 10 or 15 years, stars have increasingly borrowed clothes from designers for special events, allowing them to constantly show up at events in new styles.
“It’s become a part of the Hollywood fashion scene where more is more and new is better,” adds Holmes. “And that has translated into the buying habits of consumers.”
The rise of social media has only fueled the ‘new is better’ mentality. In the age of Instagram influencers and Gen Z fashion reigning on TikTok, the trend cycle has accelerated at a “frightening rate,” notes Gerard – which is not sustainable for the environment – or our wallets.
“Today, a growing obsession with sustainability is driving shoppers to look to sustainable and eco-friendly brands,” says Gerard. “Unfortunately, buying excess clothing from these brands is hardly sustainable.”
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But as much as social media has fueled celebrity fast fashion habits, it also proves that the public has a major appetite for talking about reps, which can spill over into spending habits as well.
“Seeing big celebrities turn into dress repeaters could seriously change the way we think about our own wardrobes,” says Gerard.
Holmes adds, “I want to do a better job of celebrating rehearsals, because I totally admit that sometimes I get (disappointed) a rehearsal. (Rehearsals) can be so exciting.… I think it takes a little bit of work. our part to undo and unlearn the fast fashion way of thinking. ”