“We’re here to help you relax, unwind and step into the lullaby,” said the young man’s soothing voice that gives thousands of people peace of mind to sleep every night. “Please make sure your mic is off.”
For two hours each night, a group of music and voice performers who call themselves the Lullaby Club come together on Clubhouse, the lively audio chat app, to help listeners relax and fall asleep. with a calming and silent experience.
What started as a sort of social experiment has grown into one of Clubhouse’s most popular channels, with some 32,000 subscribers. The Lullaby Club received a boost on February 1, when its founder, Axel Mansoor, became the face that appears on the app icon.
“The thing with the Lullaby Club is that it proves that in this loud and scary world, you don’t have to be loud to get noticed,” said Mr Mansoor, 28, author. singer-songwriter from Los Angeles, who makes soulful, self-loving pop.
Prior to Clubhouse, he was probably best known as a runner-up on NBC’s talent reality show “Songland”. These days, Mr. Mansoor’s unruly black curls and baseball cap are displayed on all 13 million phones that have downloaded the Clubhouse app.
“We are very grateful to have it to grace all of our homescreens until the next major release,” said Rohan Seth and Paul Davison, the founders of Clubhouse, in an emailed statement.
Mr Mansoor started the Lullaby Club last December, when much of Los Angeles and the world was stranded. “I just created a space on the Clubhouse like the one I wanted to spend time in, with music, relaxing vibes and community,” he said.
Starting at 9 p.m. PT, the club features music designed to help listeners relax from the day, connect with each other, or just fall asleep. But that’s not the music you’ll typically find in a baby’s nursery.
Mr Mansoor stacks the club with a circle of trusted performers, mostly emerging singer-songwriters like himself – some he knows over the years, others he admires from afar. Every now and then there are celebrity visits including Tom Higgenson of Plain White T’s and, last month, John Mayer.
Between sets, Mr. Mansoor’s sweet and savory reveries offer heartfelt warmth and comedic relief, but he likes to keep the performance moving. He is often joined by spoken word artists such as Ketan Anjaria, Souki Mehdaoui and Humble the Poet who recite poetry or read bedtime stories.
“I’m very picky about who goes on stage because it’s a very specific vibe,” Mansoor said. “It’s not just about the talent of the musician, but how he approaches the music and the piece.”
Everything is said in a soft, ASMR-like tone to adhere to the Lullaby Club’s first and only rule: do not wake the baby. When an artist whispers too loudly, Mr. Mansoor might say something like, “You’re coming in a little hot,” followed by a childish chuckle.
The Lullaby Club also has its own vocabulary. The artists are known as “lullabies” and one particularly breathtaking performance is called a “pillow drop”.
Paradoxically, Mr. Mansoor’s newfound popularity disrupted his sleep. “The jump in intensity was unreal,” he said. “I have 70 to 100 new DMs a day and literally haven’t had time to answer.”
“Burnout happens when you say ‘yes’ to other people more than you say yes to yourself, and that was me,” said Mr Mansoor, who has since sought refuge from the disease. pandemic at his parents’ place in Mauritius. “The first thing that came out the window was my personal care and sleep, which is the goal of the Lullaby Club.”
But Mr Mansoor had some relief when he shifted the focus from his own success to supporting his friends at the Clubhouse. “How can I raise the voice of my friends,” Mr. Mansoor said. “How can I take the spotlight away from me, and make it shine on other people?”
Mr Mansoor is looking forward to calmer days where he will no longer be the face of Clubhouse (an updated app with a new face is expected this week) and can focus on his upcoming EP titled “I Never Had.” love. . “Creating an intimacy with the people I just met is kind of my super power,” he said.