Mattel launched its first-ever carbon-neutral toys, including a Matchbox Tesla model made from recycled materials.
The new products represent an expansion of the toy company’s sustainable offerings, according to a statement from Mattel. The company has pledged to use “100% recycled, recyclable or bio-based plastic materials in all of its products and packaging by 2030,” the statement said.
Mattel’s Mega Bloks Green Town Line, a collection of building toys for preschoolers, is certified carbon neutral by Natural Capital Partners, the statement said.
To achieve this status, the Mega brand purchased carbon offsets from the Darkwood Forests Conservation project in Canada. In this case, the Darkwoods Forest Conservation Project protects 156,000 acres of forest in British Columbia, Canada, according to their website.
Carbon offsets allow businesses and individuals to purchase carbon-reducing processes, such as planting or protecting a forest, in order to offset carbon-emitting processes, such as manufacturing or air travel.
Offset programs have been criticized by climate experts for allowing the continued use of fossil fuels at a time when scientists say the world should cut them, as well as being vague about quantifying the emissions they will reduce .
In addition to being carbon neutral, Green Town toys are also created primarily from plant-based materials, rather than plastic derived from fossil fuels, Mattel said. The packaging is made from paper certified by the Forest Stewardship Council, which “promotes responsible stewardship of the world’s forests”. And the building block sets themselves feature eco-friendly elements, like a toy electric bus.
Mattel’s other new sustainable offering is the Matchbox Tesla Roadster, its first die-cast vehicle made from 99% recycled materials. The Tesla toy, which is also certified carbon neutral, has already sold out online.