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Mass distribution: Leclerc, the darling of Bretons – Economy




It is with a large lead over its competitors that Leclerc arrives at the top of the retail chains favored by the Bretons. The Breton brand won 40% of the vote ahead of Carrefour (17%), and Système U (16%), according to the study of the specialized company Bonial exclusively for BFM Business.
5,000 consumers were surveyed by OpinionWay and, across the country, Leclerc also leads (23%) ahead of Carrefour (21%), Intermarché (12%), Lidl (9%) and Système U (9%) ).

In metropolitan France, Leclerc came out on top in seven of the thirteen regions (Brittany, Normandy, Hauts-de-France, Nouvelle Aquitaine, Center Val de Loire, Bourgogne-Franche Comté, Grand-Est), Carrefour in four regions (Ile-de- France, Auvergne-Rhône-Alpes, Provence-Alpes-Côte d’Azur, Corsica), Intermarché (Occitanie) and Système U (Vendée) in one.

This study also reveals that Lidl leads the way when it comes to price (7.8 / 10) and ease of access (7.6 / 10), Picard has the best shopping experience (7.5 / 10) and Biocoop the best brand image (7.5 / 10).