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Mark Penn of Stagwell on Partnering with Huge and Plans for the Indian Market


Recently, creative agency Enormous, headed by Ashish Khazanchi, announced that it is joining the Stagwell Group’s global network of affiliates. New York-based Stagwell is looking to expand its global footprint and global affiliate program. Enormous has joined this rapidly expanding global network of recently merged Stagwell and MDC, now known as Stagwell Inc, as Stagwell strengthens in the critical Indian market and expands its global content offering.

Globally, Crispin, Porter and 72andSunny and Anomaly are some of the other independent agencies that are part of this affiliate network.

In an exclusive conversation with Storyboard, Mark Penn, chairman and CEO of Stagwell and Ashish Khazanchi, managing partner, Enormous unveiled their plans for the Indian market and Penn also shared his take on the “Big 4” holding companies and with global networks marred accusations of financial malfeasance and other accusations.

Watch the accompanying video for more details

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