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MARC O’POLO celebrates its ORGANIC LAUNCH PARTY with Peggy Gou in Stockholm

 | What is enterentertainment Tonight?

What is enterentertainment Tonight?

Stockholm/Stephanskirchen MARC O’POLO celebrated a legendary BIO LAUNCH PARTY in Stockholm yesterday with the help of top DJ Peggy Gou and some 300 international guests from the fashion scene. The event marked the start of the brand’s Spring/Summer 2020 campaign and the launch of its MODERN ORGANIC PRODUCTS.

The trip to the unusual location – kept secret until the last moment – ​​was an exciting prelude to the event. Shuttle buses took guests to the VR studio in a secluded industrial area. Between the towering industrial units, an old steel door opened to admit those on the exclusive guest list: international fashion icons like Caro Daur, Pernille Teisbaek, Sophia Roe, Jan Quammie, Carlijn Jacobs, Imruh Asha, Sasha Panika, Kosta Kara, Rabea Schif and many more have rubbed shoulders with Stockholm hipsters at this unrefined venue. Local and especially international DJs, Peggy Gou, created a relaxed atmosphere with their sets.

MARC O’POLO celebrates its ORGANIC LAUNCH PARTY with Peggy Gou in Stockholm

The party has been the talk of the town for weeks, thanks in part to its secret location, exclusive guest list and star DJ. Ahead of the main launch, the fashion crowd gathered at the new MARC O’POLO concept store in Stockholm – Humlegardsgatan 19 – for a warm-up event. In addition to the new monothematic store concept with a minimalist design, the modern premium casual brand with Scandinavian roots presents its MODERN ORGANIC PRODUCTS. This collection is made entirely from organic cotton and is the focus of the latest campaign, led by Mikael Jansson and featuring Anna Ewers, Fei Fei Sun, Parker van Noord and Keiron Caynes.

The absolute highlight of the collection is an organic overshirt with artwork from the exclusive ORGANIC LAUNCH PARTY. Several pieces from the evening’s limited edition were worn by guests who danced to the beat of Peggy Gou on the dance floor yesterday.

Concept Store Pictures:

MARC O’POLO is synonymous with high-end modern and contemporary casual wear. Founded in Stockholm in 1967, the MARC O’POLO world today includes the MARC O’POLO Modern Casual, MARC O’POLO DENIM, MARC O’POLO Shoes and MARC O’POLO Accessories collections, as well as the MARC licensed collections O’ POLO Bodywear, Beachwear, Eyewear, Home, Junior and Legwear.

Kristin Lauer, Hofgartenstraße 1, D-83071 Stephanskirchen
Such. : +49 (0)8036 90-1079,


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