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Stockholm / Stephanskirchen Yesterday MARC O’POLO celebrated a legendary ORGANIC LAUNCH PARTY in Stockholm with the help of top DJ Peggy Gou and some 300 international guests from the fashion scene. The event marked the start of the brand’s Spring / Summer 2020 campaign and the launch of its MODERN ORGANIC PRODUCTS.
The trip to the unusual place – which was kept secret until the last moment – was an exciting prelude to the event. Shuttles took guests to the VR-studio in a secluded industrial area. Between the huge industrial units, an old steel door opened to let in those who were on the exclusive guest list: international fashion icons like Caro Daur, Pernille Teisbaek, Sophia Roe, Jan Quammie, Carlijn Jacobs, Imruh Asha, Sasha Panika, Kosta Kara, Rabea Schif and many more rubbed shoulders with hipsters from Stockholm in this unpolished place. Local DJs and especially international DJ Peggy Gou created a relaxed atmosphere with their sets.
MARC O’POLO celebrates his BIO launch party with Peggy Gou in Stockholm
The party had been the talk of the town for weeks, thanks in part to its secret location, exclusive guest list and star DJ. Ahead of the main launch, the fashion crowd gathered at the new MARC O’POLO concept store in Stockholm – Humlegardsgatan 19 – for a warm-up event. In addition to the new concept of one-themed store with a minimalist design, the premium modern casual brand with Scandinavian roots presents its MODERN ORGANIC PRODUCTS. This collection is made entirely from organic cotton and is the focus of the latest campaign, led by Mikael Jansson and starring Anna Ewers, Fei Fei Sun, Parker van Noord and Keiron Caynes.
The absolute highlight of the collection is an organic overshirt with artwork from the exclusive ORGANIC LAUNCH PARTY. Several pieces from the party’s limited edition were worn by guests dancing to Peggy Gou’s beat on the dance floor yesterday.
Video ORGANIC LAUNCH NIGHT: https://youtu.be/SD2dc41sJ1E
ORGANIC LAUNCH NIGHT PHOTOS: https://drive.google.com/drive/folders/1GDpjfnmTAagpwEdf-eDYoIx0VGwGtYEU
Concept Store Pictures: https://drive.google.com/drive/folders/1EBQLuM4BnpRkl_iYsar9o03qgWM-sCRt?usp=sharing
About MARC O’POLO
MARC O’POLO is synonymous with high-end modern and contemporary casual wear. Founded in Stockholm in 1967, the MARC O’POLO universe today includes the MARC O’POLO Modern Casual, MARC O’POLO DENIM, MARC O’POLO Shoes and MARC O’POLO Accessories collections, as well as the licensed collections MARC O ‘POLO Bodywear, Beachwear, Eyewear, Home, Junior and Legwear. www.marc-o-polo.com
Kristin Lauer, Hofgartenstrae 1, D-83071 Stephanskirchen
Phone. : +49 (0) 8036 90-1079, KristinLauer@marc-o-polo.com