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Mambacita clothing: Vanessa Bryant unveils a new clothing line in honor of her deceased daughter

His widow Vanessa Bryant gave her Instagram followers a taste of the new tie-dye colourway and Mambacita-branded sweatpants on Friday, less than two weeks after Kobe Bryant’s real estate team ended its two-decade clothing contract with Nike (NKE).

Mambacita was Gianna’s basketball nickname, a nod to her legendary father, whom Lakers fans called the “Black Mamba”.

Kobe and Gianna Bryant died in a helicopter crash in Los Angeles on January 26, 2020. The pilot and six other passengers were also killed.

“In honor of my Gigi’s 15th birthday,” Vanessa Bryant wrote in the photo caption on her Instagram page, alongside a series of photos of her and her three other daughters wearing purple sweatshirts, black and white from Mambacita, available for adults and children. sizes.

Representatives of Kobe Bryant’s estate declined to provide further details on the announcement.

Bryant has teamed up with Dannijo, a clothing line run by two sisters, to create a capsule collection of limited-edition tie-dye sweatshirt sets. A two-piece adult sweat set costs $ 332 while the kids’ model is $ 224. Hoodies for adults are $ 224 and the kids’ model is $ 124. Face masks were $ 24.
“Her passion, warmth and kindness continue to stay in our hearts and minds and continue to guide Lil MAMBACITAS and Lady Mambas across the world,” the company wrote of Gianna on Instagram.
In another post from her and her late daughter, Vanessa Bryant wrote, “I wish you were here with us. There are no words to express how much I miss you.”
Vanessa Bryant said 100% of proceeds from Mambacita sports equipment sales will go to the Mamba and Mambacita Sports Foundation, a non-profit charitable organization established to honor Kobe and Gianna Bryant.

Lawyers for Kobe Bryant’s estate have filed at least 13 Mambacita-related trademarks with the U.S. government since May 2020, according to federal records.

Trademark attorney Josh Gerben of Gerben Perrott PLLC said that three of these branded models – the Mambacita brand name as well as the “M” and “2” logos – can be seen on the clothing worn by Vanessa Bryant and her girls in the promotional photos she shared on Friday.

Mambacita clothing: Vanessa Bryant unveils a new clothing line in honor of her deceased daughter

The end of Kobe Bryant’s contract with Nike and Mambacita’s new line suggests that future brand deals are likely for the Bryant family, according to Gerben.

“Trademark filings over the past year indicate that Vanessa has focused on consolidating the rights to all trademarks associated with Kobe and Gianna in a company she controls,” Gerben told CNN Business.

Gerben said he expects Vanessa Bryant to continue unveiling new Mambacita products around the brands she has registered.

“Considering the size of the brand portfolio she is building, I would expect a lot more in the months and years to come to honor Kobe and GIanna’s legacy,” he said. .


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