Mambacita was Gianna’s basketball nickname, a nod to her legendary father, whom Lakers fans called the “Black Mamba”.
Kobe and Gianna Bryant died in a helicopter crash in Los Angeles on January 26, 2020. The pilot and six other passengers were also killed.
Representatives of Kobe Bryant’s estate declined to provide further details on the announcement.
Lawyers for Kobe Bryant’s estate have filed at least 13 Mambacita-related trademarks with the U.S. government since May 2020, according to federal records.
Trademark attorney Josh Gerben of Gerben Perrott PLLC said that three of these branded models – the Mambacita brand name as well as the “M” and “2” logos – can be seen on the clothing worn by Vanessa Bryant and her girls in the promotional photos she shared on Friday.
The end of Kobe Bryant’s contract with Nike and Mambacita’s new line suggests that future brand deals are likely for the Bryant family, according to Gerben.
“Trademark filings over the past year indicate that Vanessa has focused on consolidating the rights to all trademarks associated with Kobe and Gianna in a company she controls,” Gerben told CNN Business.
Gerben said he expects Vanessa Bryant to continue unveiling new Mambacita products around the brands she has registered.
“Considering the size of the brand portfolio she is building, I would expect a lot more in the months and years to come to honor Kobe and GIanna’s legacy,” he said. .