Bebeto Matthews / AP
NEW YORK – Macy’s has filed a lawsuit against the company that owns the giant billboard next to its Manhattan flagship store, fighting to prevent Amazon from taking back the advertising space that was named after Macy’s for nearly 60 years.
In the lawsuit, filed last week in the Manhattan State Supreme Court, the department store said there had been a restrictive covenant in place since 1963 prohibiting the use of billboard space by a competitor of Macy’s.
But Macy’s said when she tried to negotiate a lease renewal this year, the owners of the billboard, the Kaufman organization, told them they were in talks with a “top online retailer. And that there was “little doubt” that meant Amazon, according to the lawsuit.
Messages were left with the Kaufman organization for comment. Amazon did not comment.
In the lawsuit, Macy’s asked the judge for an injunction that would prevent Kaufman from renting the space to Amazon or any other competitor.
“The damage to Macy’s customer base, image, reputation and brand if a ‘top online retailer’ (particularly Amazon) advertised on the billboard is impossible. calculate, ”the company said in the lawsuit.
The lawsuit pointed out that the billboard is highly visible during its annual Thanksgiving parade, which is televised nationally.