CHICAGO (CBS) – Macy’s has announced that it will bring the beloved Toys “R” Use brand to each of its stores this holiday season, including its State Street location in Chicago.
In-store stores will roll out from the end of this month until October 15 and will range from 1,000 square feet to 10,000 square feet in its flagship stores across the country, including the State Street location.
Toys “R” Us stores will also be offering a life-size “Geoffrey on a Bench” photo shoot for families.
To celebrate the openings, all Macy’s stores will host nine days of in-store events, October 15 through October 23, that will include family activities and daily giveaways from brands like Barbie, LEGO and more.
“Macy’s is looking forward to bringing the Toys ‘R’ Us experience to life in our stores,” Nata Dvir, Macy’s director of merchandising, said in a statement. “We hope Toys ‘R’ Us children of all ages will discover the joy of exploration and play in our stores and that families will create special memories together. Customer response to our partnership with Toys ‘R’ Us has been amazing and our toy business has seen tremendous growth.”