L’Oréal has just unveiled its new device which helps people with reduced mobility of the hands and arms to apply lipstick.
It’s called “HAPTA” and it was just introduced at last week’s Consumer Electronics Show in Las Vegas.
L’Oreal calls it the world’s first handheld computerized makeup applicator, giving the user a full range of motion.
It uses sensors and motion control with custom accessories to help stabilize and level lipstick when worn on the lips.
The user can even rotate the lipstick tube 360 degrees.
The objective of “HAPTA” is to make cosmetics and beauty more inclusive.