Liverpool and Mohamed Salah remain stuck in contract negotiations and the club have been warned it could cost more to replace him than to give the Egyptian striker a new deal.
After scoring his 100th Premier League goal, pressure is building on the club to secure his valuable services beyond 2023, when his current contract expires.
It would be an understatement to say Salah has been vital for Liverpool, although reports claim the winger wants up to £ 500,000 a week to stay.
Speaking on talkSPORT, former Crystal Palace owner Simon Jordan insisted a lucrative new deal made financial sense.
He said: “It makes sense to give him a big pay raise.
“You look at Salah’s situation and say okay, what is he worth for Liverpool, how much would it cost to replace him, if you have to replace Mohamed Salah because you don’t want to give him a raise salary, you have to bring a player that costs 100 million pounds.
“If you bring in a 100 million pound player, what will his salary be? His salary will be 3/400 grand per week plus you will have that £ 100million provision.
“Economically, in this deplorable economy of the Banana Republic in which football exists, so it makes business sense to entertain these obscene numbers.
“They’re probably going to hold some distance between what they’re asking for and what they’re offering and that’s a negotiation.
“I suspect that [Salah getting the deal he wants] because where is the negotiation? What is Liverpool’s opportunity? He has two years left, they don’t have to do it now, but if they don’t do it now, the media pressure will intensify.
“PSG will appear and say ‘we are going to take it from you’ for X amount of money, the Spanish guys who don’t spend money to get Javier Tebas, the league president criticizing everyone, will be for him .
“All of a sudden Liverpool will be standing there fighting the good fight for no particular reason other than to benefit anyone else.”
Given how important Salah is to the Reds, it’s easy to see why he would demand such high numbers.
Sooner or later a result will be achieved and for all Liverpool fans they hope to see him put pen to paper as soon as possible.