Lincoln’s new electric concept car uses lo-fi beats and “fragrances” to elevate your mood

Lincoln, Ford’s luxury brand, says it will launch four new electric vehicles by 2026, when 50% of its global sales will be electric vehicles. The company also unveiled its Lincoln Star Concept as a way to introduce the new design language that will define its upcoming electrified lineup.

And what a concept! Portes carriages, a frunk that extends like a drawer for more storage, a full suite of sensory interior ambiences and a sleek, aerodynamic profile that looks more Faraday Future than Ford. The Lincoln Star Concept is designed to be “the ultimate sanctuary” for wealthy elites who prefer to be driven through the megacities of the future.

Lincoln has been considering plans to electrify its portfolio for months. The company had hoped to work with effervescent start-up Rivian on an electric SUV, but that plan was canceled by the pandemic. Later, Lincoln considered introducing at least five new battery-powered SUVs through 2026, according to a Reuters report last February. That includes battery-electric models to replace or supplement the Lincoln Corsair, Nautilus, Aviator and Navigator, the newswire reported.

That appears to have slipped back slightly in this current iteration: three new all-electric vehicles by 2025 and a fourth by 2026. Lincoln also notes that it recently reported its best annual global sales in 21 years, up 7% compared to 2021. The company says it plans to “build on its momentum with the recent launches of the all-new Zephyr in China and the new Navigator in North America.”

The Lincoln Star Concept is also meant to excite customers about what’s to come. The automaker says the concept will use “design, light, displays, scents and sounds to create an immersive experience for customers.” This will include three distinct mood settings that combine digital graphics, lighting and a variety of scents to help transport passengers to a calmer state of mind.

Ambient settings include:

Coastal Morning uses soft ocean sounds, a scent of sea mist, and the soft, warm glow of the sun with dynamic lighting to replicate a walk on the beach at sunrise.

Mindful Vitality is meant to re-energize the senses, with invigorating, upbeat sound, vibrant abstract artwork, soft, bright lighting, and floral fragrance throughout.

Evening Chill mirrors twilight using a soothing nocturnal soundtrack coordinated with video of the night sky and evergreen fragrance.

As this is a concept only, Lincoln does not disclose any details on the powertrain, battery, range or charging. We can assume the luxury brand will be working hand in hand with its parent company, Ford, which is gearing up to start delivering its highly anticipated F-150 Lightning pickup truck to customers.

Ford already has two EV platforms that could be used for future luxury electric SUVs. It seems possible that the company will announce an electric Navigator based on the F-150 Lightning (which would be an interesting answer to GM’s electric Hummer) and a crossover based on the Mustang Mach-E in the near future. The automaker said it plans to spend $30 billion on electric vehicles and batteries through 2030.


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