Skip to content
LIME, the most anticipated B-School challenge to conclude its 13th season


Mumbai: LIME (Lessons in Marketing Excellence), one of the most anticipated challenges of the B-School is back. This is the 13th year of the competition which provides a great opportunity for top B school students to explore their management skills with real business challenges.

We opened this season with a kick-off event with prominent speakers Dr. Krishnamurthy Subramanian (Chief Economic Advisor, Government of India), Arundhati Bhattacharya (Chairman and CEO, Salesforce, India), Sanjiv Mehta (Chairman and MD, Chairman HUL , Unilever South Asia), Shereen Bhan _General Manager CNBC TV-18), Srinandan Sundaram (Executive Director and EVP Food Refreshments, HUL), Pratik Ved (Managing Director, Premium Beauty Business Unit, HUL) & Arvind Sahay (Professor of Marketing and of international trade, IIMA, MN Vora Professor of Marketing and Entrepreneurship Chair). Speakers shared their views on this year’s theme “The Economics of Disruption”.

Sanjeev Mehta, President and CEO of HUL, explained how this prestigious tooth and nail competition has evolved over the years. He also highlighted how this event made a significant contribution to shaping the future of the brightest young marketers among top business schools.

At the start of the competition, we saw some innovative and brilliant ideas from the brightest marketing minds. The participants presented their cases to the jury with sincerity and presented their ideas with passion and conviction. After several elimination rounds, we have our finalists Team Stargazers (Indian School of Business ISB), Team e-lime-nators (Indian Institute of Management IIM, Ahmedabad), Team LIMElight (Indian School of Business) and Team Lemonade (SP Jain Institute of Management and Research Mumbai) who would fight for first place in the final on October 19.

Stay tuned for more.

This is a position in partnership.