Lidl will reduce its meat products to serve a green program

Major European grocery chain Lidl will seek to reduce the amount of meat products sold in its stores in favor of “alternative” protein sources to promote the global green agenda.

Lidl’s purchasing director for the German market, Christoph Graf, told a “Green Week” event in Berlin this week that the discount supermarket retailer will seek to move away from selling meat because “it doesn’t there is no second planet”.

In remarks reported by the German newspaper The Spiegel, the grocery executive said that to meet the demands of a global population, meat consumption in the West must be reduced.

While Graf said the decision to phase out meat shouldn’t be seen as an attempt to dictate how customers live their lives, he said he hopes he can “motivate” shoppers to buy more meat. protein options.

He went on to say that by moving away from meat, the company would win the support of younger generations, saying, “I believe the younger generation is happy when we deal with the subject.”

The grocery boss’s commitments to ant meat have been hailed by climate change campaigning group Greenpeace, whose member Christiane Huxdorff said: ‘Lidl has recognized the signs of the times and really takes responsibility for the products. sold in its stores.

The Greenpeace activist went on to say that this decision should be combined with action by the German government to subsidize vegetarian diets.

“If fruits and vegetables were exempt from VAT [European Value Added Tax]a diet with less animal-based foods would also have a positive effect on the wallet,” she said.

The German grocer’s move comes less than a month after similar calls were made at the World Economic Forum (WEF) globalist summit in Davos, Switzerland, where German manufacturing giant Siemens Chairman Jim Hagemann Snabe , said he hopes a large percentage of the world’s population will give up meat consumption in order to lessen the supposed human impact on the global climate.

“If a billion people stop eating meat, I tell you, it has a big impact. Not only does this have a big impact on today’s food system, but it will also inspire food systems innovation,” said the industry leader.

“I predict we will have non-meat protein in the future, it will probably taste even better,” he added.

The World Economic Forum, founded by German-born millionaire Klaus Schwab, has been a leading voice in the vegetarian diet movement, advocating for people to eat more ‘climate-friendly foods’ such as seaweed , cacti and algae.

The globalist institution has also promulgated the idea of ​​switching to an insect protein diet to supposedly become more sustainable.

Follow Kurt Zindulka on Twitter here @KurtZindulka


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