The Legoland Discovery Center Boston at Somerville’s Assembly Row, which opened in 2014, is closing to undergo a $12 million renovation to evolve its offerings and increase interactive experiences. When completed, it will be the first Lego Discovery Center in North America, according to the company.
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Renovation begins September 6 and the center aims to reopen in the spring of 2023. The plan includes a digital Lego Space experience, an imaginative play space called Creative Club, a Mini World built from 1.5 million Lego bricks, a Duplo Park for preschoolers, and a Lego laser maze and climbing wall area called Hero Zone.
The idea behind the renovation is to “enable more family learning-through-play activities”, the company said.
Lego works with Merlin Entertainments, a company that owns over 130 attractions around the world, including Madame Tussauds, The London Eye and Legoland parks and resorts.
“By creating this highly interactive indoor LEGO experience, we will be giving families a place to play, explore, create and have fun together,” said Julia Goldin, LEGO Group Product and Marketing Director. “By working closely with Merlin Entertainments and their expertise in the location-based entertainment sector, we hope to spark the curiosity, creativity and imagination of the builders of tomorrow.”
There are currently 27 Legoland Discovery Centers and one Lego Discovery Center worldwide.
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