Know the trends of the digital market focused on cross-border


Companies are going to transform into digital global companies.

Nowadays, a company located in a single country has the possibility of sending merchandise to warehouses that facilitate the marketplaces to be able to be delivered in different parts of the world. Thus, there are no limits to the marketing of products and services for the online channel.

In this context, more and more companies seek to sell to international buyers in order to increase their sales and maximize their profits. “The Price2B is the Latin American open platform that allows transactions Global Selling with clients from all over the world”, said Marcos Pueyrredón, President of the eCommerce Institute and Co-Founder & Global Executive SVP VTEXduring Global eCommerce Day.

Likewise, the e-commerce expert pointed out that LAP is the technological platform that helps brands to export, which are integrated with large companies in the United States, Mexico and Canada.

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“The cross border or what we will call in the future global selling It is, without a doubt, the near future of global digital commerce. In the region, many countries have already jumped on the cross-border wave, such as Mexico, Brazil and Chile, generating great opportunities for the entire sector, but above all for SMEs that have proven to be a strong link in the commercial chain.” Pueyrredón emphasized.

It should be noted that in the year 2021 the cross border represented 15% of global sales. And it is estimated that between 2022 and 2030 it will grow up to 27% compared to No CB ecommerce.

“I am sure that we have everything to open the doors to the world, being part of a powerful and robust commercial network. Our talents and the rapid adoption of innovative strategies are a must for the entire industry from Latin America to the world,” said the ecommerce expert.

Shortly after the end of 2022, Pueyrredón believes that the reality is that in this post-pandemic era, digital channels will continue to play an increasingly fundamental role in the continuity and acceleration of business for most companies and entrepreneurs.

“Today the goal is global sales, which is called global selling. It is an evolution of cross borderand it refers to transforming your company into a global one”, indicated the specialist.

Markets like the US, Mexico, Brazil, Chile and Colombia have friendly characteristics and are compatible with global selling.
Markets like the US, Mexico, Brazil, Chile and Colombia have friendly characteristics and are compatible with global selling.

The specialist points out that many companies and entrepreneurs are already using digital channels to digitally globalize their companies and access any market in the world, taking advantage of the digital ecosystem.

“Mainly mature markets, such as the US, Mexico, Brazil, Chile and Colombia have friendly and compatible characteristics with global selling: a robust digital commerce ecosystem, with developed marketplaces, value-added support services, those mainly related to the pillars of digital commerce, at the level of infrastructure and at the level of logistics, last mile, fulfillment, and everything that is management of fulfillment centers” enumerates Pueyrredon.

Basically outsourcing the entire process, relying on the services provided by a mature market.

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Likewise, the president of the eCommerce Institute pointed out that during the eCommerce Day Global Blended [Professional] Experience, which aimed to promote cross-border digital commerce by providing the stage for the leaders of this industry to share their knowledge and experiences, in order to understand how and with whom these links are generated that promote the development of the ecosystem.

Through a general look at the global digital market and the opportunities for Latin America, the Cross-Border trend in the region was discussed, in which relevant data in the industry was shared.

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