Building a front-end for business applications is often a matter of reinventing the wheel, but since each business’s needs are slightly different, it’s also difficult to automate. Kleeen is the latest startup to attempt this, with a focus on building the user interface and experience for today’s data-centric applications. The service, which was founded by a team that previously ran a UI / UX studio in the Bay Area, uses a wizard-like interface to create the routine elements of the application and frees designers and developers to a company to focus on the most personalized elements. of an application.
The company announced today that it has raised a $ 3.8 million funding round led by First Ray Venture Partners. Leslie Ventures, Silicon Valley Data Capital, WestWave Capital, Neotribe Ventures, AI Fund and a group of angel investors also participated in the round. Neotribe also led Kleeen’s $ 1.6 million pre-seed round, bringing the company’s total funding to $ 5.3 million.
After the sale of the start-up he worked in, Kleeen co-founder, CPO and chairman Joshua Hailpern told me that he had created his own B2B design studio, which focused on design and development. front end engineering.
“What we ended up seeing was the same pattern that would happen again and again,” he said. “We would go to a client, and they would be like, ‘We have the best idea ever. We want to do this, this, this and that. And they were telling us all these really cool things and we were like, “hey, we wanna be a part of it.” But then what we would end up doing was not that. Because when creating products – there is the product showcase and there are all these parts that support that product that are needed, but you are not going to win a deal because someone loved this configuration screen. “
The idea behind Kleeen is that you can basically tell the system what you’re trying to do and what users need to be able to accomplish – because at the end of the day there are variations in what businesses need to do. from these basic elements. , but not a ton. Kleeen can then generate that UI and workflow for you – and generate the sample data to bring this mockup to life.
Once this work is done, probably after a few iterations, Kleeen can generate React code, which development teams can then use and use directly.
As Kleeen co-founder and CEO Matt Fox noted, the platform explicitly doesn’t want to be everything for everyone.
“In the no-code space, saying you can build any app probably means you’re not building an app very well if you just want to cover all use cases. If someone wants to make a Bumble style phone app where they swipe right and left and find their next mate, we are not the app platform for you. We focus on very data intensive workflows. He noted that Kleeen is at its best when developers use it to build applications that help a business analyze and monitor information and, most importantly, act on that information in the application. It is this last part that also clearly distinguishes it from a standard business intelligence platform.