NEWYou can now listen to Fox News articles!
Kayne West was in Maine with friends watching Fox News when they saw the reports that he was selling clothes in trash bags at The Gap.
Social media was inflamed with criticism, slamming Kanye, who goes by the name Ye, for being supposedly insensitive to homeless people by appearing to mock them by stuffing piles of Yeezy Gap sweaters, hoodies and joggers into large black plastic bags for shoppers to rummage through like the less fortunate looking for food in a dumpster on a street corner.
But the social media gurus were wrong. It was not true.
The bags were not trash bags, but large heavy-duty lawn or construction type bags that were meant to be laid out as a statement about the unnecessary exclusivity of certain fashion brands.
KANYE WEST DEFENDS SELLING YEEZY GAP CLOTHES IN LARGE BAGS: ‘NOT HERE TO SIT AND EXCULGE MY IDEAS’
You wanted to address the misconception and set the record straight, which is how I found myself at 6am standing with the iconic musician-turned-fashion designer in the Gap flagship store in Times Square.
“The only reason I came to Gap was to make egalitarian clothing,” he explained. “I don’t like hangers. Back when I worked at the Gap, I used to sit and bend and make everything super clean. And I just felt like it was getting quite pretentious and classic.”
It was as simple as that.
Working on the floor led him, years and billions of dollars later, to create a new shopping experience that he says has been unfairly criticized by those who too easily dismiss artists’ dreams and don’t disregard the sanctity of the creative process. He felt he had to speak out to explain his vision…and that of others, whose ideas defy conventional societal norms despite opposition.
“They had no idea, you know, what you go through as an artist to innovate as a disruptor and just to fight to do something new. The things that people laugh at at first, that become then standards”, he notes. “It’s just interesting, how inhumane it is, just the level of lack of appreciation for our artists. And then you wonder why artists are going to Europe to create or you wonder why China is taking our industry like Americans. We have to treat each other better. We have to respect our mavericks. We have to respect the people who are the business leaders who are trying to do something, who are doing something to bring our country back.
Ye says people jumped to conclusions when they saw what were falsely identified as garbage bags on social media, and the lack of appreciation for unconventional and tradition-breaking ideas is troubling.
“It’s a time for innovation. Now, if you try to clown around with innovators, you’re going to make other innovators less brave. We’re not going to want to take risks and do something exciting or do something that changes anything. But that’s what we’re here to do…I’m an innovator, and I’m not here to sit back and make excuses about my ideas. is exactly what the media is trying to do, to force us to apologize for any idea that doesn’t exactly match the way they want us to think.”
“Don’t clown around the creators.”
Ye challenges the typical retail experience and established fashion presentation we’re all used to, like neatly hanging rows of garments arranged by size or stacked shelves with neatly folded, pristine items. He decided to overturn the status quo.
“My idea is to create a type of wardrobe where you can dress in the dark, so it’s one less thing to think about. I’ve often told people that I was inspired by Henry Ford, I was inspired by Steve Jobs, I’m inspired by Donald Judd Artists have made it easier to live, for a happier life The process is actually easier because every time you take it away from ‘a hanger, a sales rep has to put it back on a hanger or have to bend it perfectly for you to think it has value Why do we value things just because they hang up or just because is it the traditional way? It’s a non-traditional approach.
After our interview, Ye chatted with Gap Yeezy associates who gathered around him. They took photos together before he quietly left to fly to London to continue working on his clothing line.
KANYE WEST MACKED TO SELL YEEZY GAP CLOTHING COLLECTION FROM WHAT LOOKS LIKE GARBAGE BAGS
A few hours later, I returned to the store to check out shoppers’ reactions to the large, padded bags, lined up in pairs in the store’s lobby, filled with Yeezy offers…and not a hanger in sight.
I walked in and saw dozens of shoppers hovering happily over Ye’s large bags of sweatshirts sporting a white dove, holding the sweatshirts and hoodies to their chests to see if they went to them, rummaging through the bags like excited children diving into presents on Christmas Morning.
That’s when it hit me.
CLICK HERE TO GET THE FOX NEWS APP
I was actually watching live performance art, a vibrant canvas created by a misunderstood artist, whose subjects were unaware they were participating in a shared creative experience since they thought they were simply viewing items from Ye’s fashion line. . And in doing so, Ye’s unconventional vision had become reality, which artists strive to achieve.
Fox News producer Tamara Gitt produced this report.