Kanye West would have liked to bring Jaylen Brown to “superhero” status


The artist thinks the Celtics star is “underrated” and has signed him to Donda Sports.

Boston Celtics’ Jaylen Brown watches from the bench against the Heat. AP Photo/Michael Dwyer

Jaylen Brown was spotted hanging out with Kanye West after a game against the Warriors in March, according to TMZ.

Now, the Celtics’ star wing would be the first basketball player to sign with West and Donda Sports, joining Super Bowl champion defensive tackle Aaron Donald.

“We’re told Ye thinks Brown is underrated…and wants to bring him to ‘superhero’ status over the course of his career and long after his playing days,” TMZ wrote.

According to TMZ, West likes Brown to be a “God-fearing” man and admires the 25-year-old’s “intelligence, social activism and charity work.”

Brown is a sneaker free agent, and he’s spent much of the season switching between shoe brands, including Adidas and Marcus Smart’s favorite brand Puma. Given West’s historically bold fashion choices, it might be interesting to see if this deal influences Brown’s choices.

In November, Brown – who was signed to Adidas until his contract expires in 2021 – was asked about choosing a sneaker company.

“I want the companies I go with to kind of align with some of my brand values,” Brown said. “Some brands have an expectation, you know, where ‘we’ve been this brand, we’re not doing anything different’, but it’s a new era. We’re in 2021, almost 2022 in two months, I think the current athlete, the athlete model, has changed a lot. I think I like to represent that in order to be a voice on and off the court. …

“I’m looking for a progressive, forward-thinking, open-minded shoe company that’s also interested in doing things in the community, and products that are environmentally friendly, sustainable, recyclable, and biodegradable. I’m looking for the mark of the future, not the mark of the past.


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