Justin Bieber’s Timbits donuts boost Tim Horton’s profits

Justin Bieber’s Timbits donuts boost Tim Horton’s profits.

Since the Nov. 29 launch of three Timbiebs Timbits — bite-size donuts in the flavors of chocolate white fudge, chocolate sour cream and birthday cake waffle — the Canadian coffee chain is having a moment.

Owned by Restaurant Brands International, which also operates Burger King and Popeyes, Tim Horton’s is experiencing “notable growth,” RBI chief executive Jose Cil said in a statement on Tuesday.

Same-store sales at Tim Hortons rose 10.3% in the fourth quarter, from an 11% decline a year earlier, RBI said

Additionally, RBI’s 14% rise in total revenue to $1.5 billion for the quarter ended Dec. 31 was spurred by increased sales at Tim Horton’s – which had lagged during the pandemic as many more and more consumers were working from home — Burger King and Popeyes, Cil says.

The Ontario-born singer put his star power behind the channel in what he said was one of my ‘dreams’ because ‘I grew up on Tim Hortons and it’s always been something close to my heart’ , he said last year of the 57-year-old channel.

The collaboration also includes merchandise, a $30 beanie, $30 fanny pack, and $30 tote bag, for a limited time.

The collaboration has significantly boosted sales for the coffee chain.
Courtesy of Tim Hortons
A box of Timbiebs donuts.
Bieber says it was a “dream” to partner with Tim Hortons since he grew up frequenting the coffee chain.
Courtesy of Tim Hortons
The exterior of a Tim Horton restaurant.
Tim Hortons was struggling because customers stopped grabbing breakfast on the go during the pandemic.
NurPhoto via Getty Images

“What’s amazing about working with Justin is that he has a genuine and lasting relationship with Tim and was so invested in working on Timbiebs and our future projects together,” the manager said. of the chain’s marketing, Hope Bagozzi, in a press release last year.

New York Post

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